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Presentation at NASSCOM India Leadership Forum - Feb 13 2014 - Mumbai
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FUTURE OF NEW MEDIA
Satyan Gajwani @satyangajwani
45,000,000 monthly unique visitors
TIMES INTERNET
the largest Indian digital group
Google Analytics
1,000,000,000
TIMES INTERNET
monthly page views
comScore
TIMES INTERNET
4 THINGS YOU NEED TO KNOW
1. ADS ARE CHANGING
MORE CHOICES, LESS TIME
SMARTER ADS
+ all users who clicked the innovation - show a banner for <5 times in next 30 days; all major sites in India
+ target gadget lovers, gamers on Times Network and Facebook news feed
+ target gadget lovers on their mobiles, whenever they are within 1km of a mall
ü Homepage interstitial innovation ü 10 MM impressions
SMARTER ADS
ADS YOU HATE
ADS YOU LOVE
ADS YOU LOVE
1. ADS ARE CHANGING
PRETTY GOOD DOESN’T CUT IT
> 2. MOBILE IS THE NEW PC
MORE, FASTER
35% of visits
= 48% of pages viewed
SHORT BUT FREQUENT
Average time on
Mobile Average time on
Web = 1 3
HIGHER ENGAGEMENT IN TIER 2s
Rank City Mobile Engagement Index Web Engagement Index#1 Varanasi 2.40 0.80#2 Palakkad 1.95 0.51#3 Visakhapatnam 1.95 0.75#4 Solapur 1.79 0.80#5 Nanded 1.73 0.82#6 Vadodara 1.62 1.08#15 Srinagar 1.32 0.68#20 Hyderabad 1.11 0.87#24 Bangalore 1.01 1.00#33 Mumbai 0.95 1.16#37 New Delhi 0.87 0.98#39 Thane 0.85 0.90#44 Gurgaon 0.74 1.22
TIMING MATTERS
Mobile visits peak late evenings
Web visits peak during the day
A DAILY HABIT
ALL ABOUT SPEED
> 2. MOBILE IS THE NEW PC
3. YOU DON’T OWN YOUR BRAND
HONEST SLOGANS
HONEST SLOGANS
HONEST SLOGANS
A BAD VIRAL
SAVE THE WHALES
SAVE THE WHALES
SAVE THE WHALES
SAVE THE WHALES
SAVE THE WHALES
HAVE A LITTLE FUN
3. YOU DON’T OWN YOUR BRAND
SO BE REAL AND LET GO!
4. YOUR BRAND: THE NEXT MEDIA CO
A SIMPLE PROCESS
BLURRED LINES
4. YOUR BRAND: THE NEXT MEDIA CO
THE FUTURE OF NEW MEDIA?
SMART
THE FUTURE OF NEW MEDIA?
FAST
THE FUTURE OF NEW MEDIA?
IMPULSIVE
THE FUTURE OF NEW MEDIA?
REAL
THE FUTURE OF NEW MEDIA?
YOU
Thanks for listening, @satyangajwani