the future of media: mass media, new media and television 3

opening slideThe Future of Media: Mass Media, New Media & Television

Tamme de Leur

1. Introduction

2. Mass Media

3. New Media

4. Television 2.0

5. Issue’s

The Future of Media:

intro

1. Intro:

About me

intro 2

1. Intro: From Mass Media

to

User Generated Media

mass media pic

time you

warhol

medium is message

media fragmentation

Media fragmentation:

1940-2007

user generated media slides






develop digi media pic

paradigm shift

conceptual age

phases/convergence

Media development

in a conceptual,

digital age: • Phases of communication• Convergence



metaphors mcluhan


pic convergece

pic convergece

conv best 1

pic convergece

2. Mass Media

• Tone/Manner• Formats• Collaborators• Aesthetics





rupert murdoch

3. New MediaUser Generated Media

• Tone/Manner• Formats• Collaborators• Aesthetics





iPod convergence cult.0

New Media

• Changing users• Changing technology• Changing roles media

Digital Agents, Long Tail

time you 2

digitization of media

serving info

long tail

New Media

Examples: • Blogging• Trust• Marketing • Social Media


technocratie pic

blogs pic

blogger

belief

trust

New Media

From Broadcast to Interactiveto Social Media

evo: broadcast

evo: interactive

evo: social media


graph soc media

law of participation

"The epistemology being formed by digital culture (as opposed to print culture or book culture) is

where E=experiential, P=participatory,

I=image rich, and C=connective".

(Dr. Leonard Sweet)

mcluhan obsolescence

pic 9 digitL

4. Television

"Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome."

T.S. Eliot

4. Television 2.0

revoA Revolution

1950: Introduction Television !

revo 2

DVD

Preview, Postview

Films, Soaps, Series ....

6000 + international TV channels

Satelite TV

Internet TVDigital TV

Broadcasters,

public and commerical

A revolution

tv 2.0

You choose what you want to see, and when !

TV 2.0

In 50 yearsfrom TV to My TV and We TV !

Development Digital TV 2.0

From TV 1.0 to TV 2.0:• view decides, what and when to look.• development digital technology• creating new platforms• preview/mainview/postview

Development Digital TV 2.0

A new way of thinking: • Think: multi-platform • Think: crossmedia• Think: different viewing moments• Think: screens instead of carier• Think: media agnostic

More viewtime, more platforms

TV

Digital TV

IP TV

Mobile TV

Platfom Preview PostviewViewer

more !

Viewtime

Video on demand

Cable TV

Internet

New Media

New digital TV channels

Think: Screen !

TV repeats

TV channels

5. Issue’s:

Wonderful !

Good news !

Heaven for new users !

5. Issue’s:

So, what’s the bad news?

the end is near

Issue’s:

Control

Identity

big brother pic

Big Brother: Control issue’s

1. Who will be in control? Market, Government, Media-tycoons, Users?

2. Who will control the user media? Youtube, Google?

3. Who will control the controler. You?

4. Do we need control?

“Big brother is watching you” : G. Orwell

the medium is the message

Rupert Murdock

Google 2084

Reality ?"Humankind cannot bear very much reality.”

T.S. Eliot

Identity:

Who am I ?

Identity:

I am: a consumer !

work buy comsume die pic

Work, Buy, Consume, Die ?

Identity:

I am: a consumer ?

Identity:

I am: a consumer ?

I am: human media

media becomes “human” pic

Identity:

“human” media ?

Examples:

Generation C

Second Life

Generation CCultureControlContentChannelCriterionCelebrityCynicismCharacterConnectedConsensusComplexityCollaborativeCode (internet coding)Creativity/Creative/CreatorsCommunity/CommunicationCompanies/Corporations (most will be working for large companies and/or corporations rather than small or medium sized businesses)

generation cash

Identity:

I am human !

Identity:

Don’t forget your First Life !

first life pic

Issue’s:

Control?

Identity?

I am: a consumer ?

I am: human media ?

I am human !

We are amusing ourselves to death. (Neil Postman, 1985)

pict amusing :

Postman on Orwell (“1984”) and Huxley (“A brave new world”):

"What Orwell feared were those who would ban books.

What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.

Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism”......

Postman on Orwell (“1984”) and Huxley (“A brave new world”):

“Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance.

Orwell feared we would become a captive culture.

Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy,

and the centrifugal bumblepuppy. "

We are amusing ourselves to death. (1985)

We are amusing ourselves to death. (1985)

We are informing ourselves to

death. (1990)

We are informing ourselves to

death. (1990)

Speech given at a meeting of the German Informatics Society (Gesellschaft fuer Informatik) on October 11, 1990in Stuttgart, sponsored by IBM-Germany.

“Through the computer, the heralds say, we will make education better, religion better, politics better, our minds better -- best of all, ourselves better.

This is, of course, nonsense, and only the young or the ignorant or the foolish could believe it.

I said that computers are not to blame for this. But the computer has a nature, as well. True, it is only a machine but a machine designed to manipulate and generate information. That is what computers do, and therefore they have an agenda and an unmistakable message......”

Informing ourselves to death:

Remember “1984”: Orwell and Apple introduction:

Remember?"Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?"

T.S. Eliot

“Here is what Henry David Thoreau told us: "All our inventions are but improved means to an unimproved end."

Here is what Goethe told us: "One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words."

And here is what Socrates told us: "The unexamined life is not worth living."

And here is what the prophet Micah told us: "What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?....... “

“Informing ourselves to death” concluding words:

“....And I can tell you -- if I had the time (although you all know it well enough) -- what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us.

It is all the same: .......”


“......There is no escaping from ourselves.

The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory”......


“......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! "


“......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! "


end slide1The Future of Media: Mass Media, New Media & Television

end slide 2Special thank you:Gustavo Machado, Leonard Sweet, Marshall McLuhan, Neil Postman, Chris Anderson, Rupert Murdock, Bill Gates, BMW, Heineken, McDonalds, Wikipedia, Slideshare, Google, CNN, Apple, IBM, Microsoft, Second Life, Blogger BrainyQuote, Time Magazine, Walt Kelly, L. Da Vinci, Orwell, Huxley, Thoreau, Goethe, Socrates, Micha, God .....

and Pogo !

end slide 2

Tamme de Leur

Thank you for holding on !

Business

the future of media: mass media, new media and television 3