Driving revenue from the other 95% - Jérôme Grateau, Google

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Driving Revenue from

the 95%

Jerome Grateau

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95%

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It’s a Multi-Screen World

Glass

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And Users Are Already There

Source: Google Multiscreen World Study

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They Are Using 1 to 5 Apps Daily

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And They Are Ruthless

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Time to Drive Revenue

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There are many ways to monetize

FreemiumUser pays for

additional functionality

In-app

purchaseUser purchases digital

goods within the app

Paid

downloadsUser pays a fee

to download

AdvertisingUser clicks on ads

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Understand and Analyze Your Users

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Build an Ad Strategy From the Start.

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Optimize Your Advertising Strategy

Improve the user

experience for free

ad-supported apps

by respecting

consumers’ ad

preferences

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High-quality ads

No fuss, no muss More interstitial fill

Improved click-

through

rates and RPM

App Promotions Interstitials

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•

• Pay only for genuine engagement.

• High-quality ads from premium

advertisers.

• High viewing rates, lower

abandonment rates and greater

monetization.

• Great user experience: users are in

control.

Bring Video Ads to Your App

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MediationManage traffic from many ad networks

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Ad networkC

Mediation

Download our free game!

Manage traffic from many ad networks

Google Confidential and ProprietaryGoogle Confidential and ProprietaryD

irect &

ind

irect

sa

les m

an

ag

em

en

t

Ad

tra

ffic

kin

g

& d

eliv

eryInventory

management

& forecasting

AdServing Across Your Apps

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In-App Purchases - taking away friction

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25%

Visited a Retailer’s

Website

17%

Visited a Store

17%

Made a Purchase

7%

Called a Business

mobile triggers

additional actions and

conversions

Why Advertisers Should Care

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+3.5 billion ad requests received by

AdMob every day

+350 million of connected mobile devices

+300k applications connected to AdMob

Why work with Google?

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Make The First Move

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Thank you

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Revenue Distribution in the Israeli

App Market Among those with apps

on the market

Are You Driving Revenue?