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@briansolis
Innovation and Digital Marketing
Top Down
Bottom Up
Social Media is About Sociology and Psychology More So Than
Technology
We are defining a new era of society…
Social “Me”dia
Content Context is King
The dawn of the contextual networks
Love
Life
Politics Business
Interests
Passion
An Audience with Audiences
The Center of Attention
Closer…
Yes!
“People” = the 5th Element
People
Peer
Influencer
Adversary
Advocate
Customer
Idea Generator
Decision Maker
Advisor
The Roles of
the Social
Consumer
The Last Mile: The socialization of business
Brand + BrandRepresentatives
Sa
les
Marketing
Service
Support
Consumer
Brand Voice
Pu
rpo
se
Public
Relations
Inten
t
Value
Peers
Experts Influencers
Influ
ence
Trust Zone
Experien
ce
Perception
The 5 I’s of Social Marketing Influence
Intelligence
No Brand is an Island
Word of Mouth doesn’t work, tell everyone you know
Social Objects are the future of marketing and communications
Paid
Ear
ned
Ow
ned
BannersSponsored Posts
Ads
SEO
Paid Tweets &Posts
StoryValue
Em
pat
hy
Relevan
ce
INF
LU
EN
CE
Social Media Optimization
Search Engine Optimization
RE
FE
RR
AL
S
Blogs
TabsTweets
Broadcast
PodcastsImages
Posts
Wall Posts
Word of Mouth
Viral
Apps
Widgets
Virtual Goods
Sh
arin
gT
ren
din
g
The S
ocia
l Media
Eco
syste
m
Syndi
catio
n
Tweets
FoFs
Livestreams
Social G
raph
Participatory
Sp
on
sored
Brand
Updates
Video
Check-ins
Retweets
Video
Likes
Shares Content
Marketing
Social Media Optimization
Syndicating Social Objects
Social Object
www.com
The art and science of influence
Influence… The ability to inspire desirable and measurable action and outcomes
Viral Videos aren’t “Viral” Until They Go Viral…
Influencers won’t “magically” find your content…
We Must Connect the Dots
Do you know who is influencing your markets?
1 + 1 = Many
Social Nicheworks
Real Time vs. Right Time
McA
Wil
liam
s.co
m
Social Media is Rich with Emotion
Social Media is rich with emotional connections
Behaviorgraphics
Be Transparent
Believable
Au
then
tic
Yourself
RRS
Relevance.Resonance.Significance
Micro Disruption Theory & The Social Effect
Attention Aperture
Time
Resonance
DisruptionPoint
Metrics: The Value + Innovation Cycle
Learn + Adapt + Create
Measure
Listen
Engage
Engage
#Engage
This is your time to…
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