Digital Age 2.0 - Brian Solis

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    14-Jan-2015

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<ul><li> 1. Innovation and <br />Digital Marketing<br />@briansolis<br /></li></ul> <p> 2. 3. Top Down<br />Bottom Up<br /> 4. 5. Social Media is About Sociology and Psychology More So Than Technology<br /> 6. We are defining a new era of society<br /> 7. Social Media<br /> 8. Content Context is King<br /> 9. The dawn of the contextual networks<br /> 10. Love<br />Passion<br />Life<br />Interests<br />Politics<br />Business<br /> 11. 12. An Audience with Audiences<br /> 13. 14. The Center of Attention<br /> 15. 16. 17. Closer<br /> 18. Yes!<br /> 19. 20. 21. 22. 23. 24. 25. People<br />People = the 5th Element<br /> 26. 27. 28. Consumer<br />Peer<br />Decision Maker<br />Advisor<br />Idea Generator<br />Influencer<br />Customer<br />Adversary<br />Advocate<br /> 29. Consumer<br />The Last Mile: The socialization of business<br />Service<br />Brand + Brand<br />Representatives<br />Brand Voice<br />Public Relations<br />Experience<br />Trust Zone<br />Peers<br />Consumer<br />Intent<br />Sales<br />Purpose<br />Experts<br />Influencers<br />Perception<br />Marketing<br />Influence<br />Value<br />Support<br /> 30. The 5 Is of Social Marketing<br /> 31. No Brand is an Island<br /> 32. Word of Mouth doesnt work, tell everyone you know<br /> 33. 34. 35. Social Objects are the future of marketing and communications<br /> 36. Paid<br />Social Graph<br />Word of Mouth<br />Social Media Optimization<br />Sponsored<br />Syndication<br />Banners<br />SEO<br />Sponsored Posts<br />Paid Tweets &amp;<br />Posts<br />Virtual Goods<br />Value<br />Ads<br />Apps<br />Likes<br />The Social Media Ecosystem<br />Widgets<br />Broadcast<br />Brand<br />Empathy<br />Relevance<br />Video<br />Retweets<br />Sharing<br />Trending<br />INFLUENCE<br />REFERRALS<br />Podcasts<br />Tweets<br />Images<br />Tabs<br />Shares<br />Story<br />Check-ins<br />Updates<br />Content Marketing<br />Wall Posts<br />Blogs<br />Tweets<br />Posts<br />Livestreams<br />Video<br />Search Engine Optimization<br />Owned<br />Earned<br />Viral<br />FoFs<br />Participatory<br /> 37. Social Media Optimization<br /> 38. Syndicating Social Objects<br />Social Object<br />www.com<br /> 39. The art and science of influence<br /> 40. InfluenceThe ability to inspire desirable and measurable action and outcomes<br /> 41. Viral Videos arent Viral Until They Go Viral<br /> 42. Influencers wont magically find your content<br /> 43. We Must <br />Connect <br />the Dots<br /> 44. Do you know who is influencing your markets?<br /> 45. 1 + 1 = Many<br /> 46. Social Nicheworks<br /> 47. McAWilliams.com<br />Real Time vs. Right Time<br /> 48. 49. 50. Social Media is Rich with Emotion<br /> 51. Social Media is rich with emotional connections <br /> 52. 53. Behaviorgraphics<br /> 54. 55. Be Transparent<br />Authentic<br />Yourself<br />Believable<br /> 56. RRS<br />Relevance.Resonance.Significance<br /> 57. 58. Micro Disruption Theory &amp; The Social Effect<br />Attention Aperture<br />Disruption<br />Point<br />Time<br />Resonance<br /> 59. Metrics: The Value + Innovation Cycle<br />Engage<br />Listen<br />Engage<br />Learn + Adapt + Create<br />Measure<br /> 60. #Engage<br />This is your time to<br /></p>