Engage or Die! Brian Solis #AwarenessInc Webinar

  • Published on
    18-May-2015

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Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.

Transcript

<ul><li> 1.</li></ul> <p> 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. @briansolis<br /> 13. 14. Marketers Prefer Twitter<br /> 15. 16. 17. 18. Setting up a presence is all it takes to join the conversation<br /> 19. AND EASY!<br /> 20. 21. 22. 23. 24. 25. 26. Social Media is rich with emotional connections <br /> 27. 80% of consumers stated that following a brand on Twitter results in referrals<br /> 28. Social Networks are the playgrounds of the young and the restless<br /> 29. 30. This is Just Another Passing Fad<br /> 31. 50M Tweets!<br /> 32. 33. 34. 35. Introduces the ability to steer and shape perception<br /> 36. 37. 38. 39. Word of Mouth doesnt work, tell everyone you know<br /> 40. 41. 42. Advice is a commodity, but usable, not practical, instruction is scarce.<br /> 43. The Top 10 Ways to Get Nowhere in Social Media<br /> 44. Everything you know about Social Media could be wrong<br /> 45. You are entitled to my opinion<br /> 46. At some point, we have to stop asking questions and start answering them for ourselves<br /> 47. Its time to write your own success stories<br /> 48. Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice. <br />The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.<br /> 49. Everything Starts with Listening and Research<br /> 50. Theres a difference between listening and hearing<br /> 51. 52. Intelligence<br /> 53. Discovery<br />Listening<br />Experience<br />Evaluation<br />Engagement<br />Action<br />Need<br />Awareness<br />Consideration<br />Decision<br />Satisfaction<br />Recommendation<br /> 54. The Brand Dashboard<br /> 55. 56. 57. 58. 59. Monitoring<br /> 60. 61. The Conversation Funnel<br />Listen<br />Sort<br />Assess<br />Assign<br />Service<br />Finance<br />Product<br />Marketing<br />Sales<br />HR<br /> 62. 63. Integrated<br /> 64. Social Media is About Sociology and Psychology More So Than Technology<br /> 65. 66. Becoming the people we want to reach and win over (sway, influence, affect)<br /> 67. 68. 69. 70. Pingdom<br /> 71. 72. 73. 74. The art and science of influence<br /> 75. InfluenceThe ability to inspire meaningful and measurable action<br /> 76. Identify your influencers<br /> 77. 78. 79. Find Comfort Outside Your Comfort Zone<br /> 80. Engage outside of your domains<br /> 81. 82. 83. Intentions Speak Louder Than We Realize<br /> 84. Guide the experience<br /> 85. Introduce Clicks-to-Action<br /> 86. Relevance, Resonance, Significance<br />Credibility<br />Motivation<br />Adaptation<br /></p> <ul><li>Resource </li></ul> <p> 87. Contributor 88. Host 89. Facilitator 90. Self Expression 91. Recognition 92. Achievement 93. Altruism 94. Reward 95. Measurement 96. Incentives 97. Value 98. Test 99. Change</p>