Citrix Synergy 2014 - Syn111 From the field: Autodesk's journey to private cloud final

From the Field: Autodesk's Journey Towards an Enterprise Private Cloud

Shannon WilliamsVP Market Development, Cloud PlatformsCitrix

Jason SmathersManager, Cloud Platform EngineeringAutodesk

© 2014 Citrix. Confidential.2

Citrix Products discussed– Citrix CloudPlatform

Key Takeaways– Overview of why companies are building private clouds– Insights into the business case Autodesk used to build an enterprise private cloud– An understanding of how a large IT organization went about designing and

implementing a private cloud project– Visibility into the benefits & challenges Autodesk has realized from this project, at

both the IT and Business level  

Session Summary

© 2014 Citrix. Confidential.3

Traditionally that meant centralizing Windows apps

Today it increasingly means mobile and web applications

Citrix has always focused on helping users access applications that run in datacenters

Windows Apps

Delivered from datacenters via XenApp

Accessed via Receiver

Mobile Apps

Delivered from datacenters via an App

Store

Accessed via iOS or Android

devices

Web Apps

Delivered from datacenters via web and app servers

Accessed via Browser

© 2014 Citrix. Confidential.4

At the same time cloud computing is changing our expectations for IT

• Self service management• Instant, automated provisioning

Cloud Provisioning

• Granular purchasing• Transparent cost models• Well defined SLAs

Cloud Consumption

• Always-on, elastic services• Near-zero downtime• Auto-scaling of applications

Cloud Reliability

© 2014 Citrix. Confidential.5

Networking

Storage

Compute

Data Centers

Networking StorageCompute

Virtualization

Cloud Orchestration

Private IaaS Cloud

To respond, our customers are building private infrastructure clouds to improve IT service delivery

© 2014 Citrix. Confidential.6

Private IaaS Clouds Provide Tangible Benefits

1. An automated platform for consolidating and deploying IT resources

2. Complete set of APIs to programmatically provision, configure and control infrastructure

3. Self-service access for developers and operations

© 2014 Citrix. Confidential.7

Web AppTest

EnvironmentExchange Database ERP

Business Intelligence

Web AppTest

EnvironmentExchange Database ERP

Business Intelligence

Once a private cloud is deployed, it scales easily and can isolate and deploy any application

Private IaaS CloudData Center A

Rack 1 Rack 2 Rack n

Data Center B

Rack 1 Rack 2 Rack n

Data Center N

Rack 1 Rack 2 Rack n

Web AppTest

EnvironmentExchange Database ERP

Business Intelligence

© 2014 Citrix. Confidential.9

Each application is deployed in an isolated virtual data center

All elements can be configured dynamically

Resources can be monitored and scaled to handle fluctuating demand

Virtual Data Center

Virtual FW

Virtual LB

Virtual Router

Virtual Machines Virtual Disks

IaaS Clouds Enable Automated Application Deployment, Management and Scaling

© 2014 Citrix. Confidential.10

Citrix CloudPlatform provides an IaaS platform optimized for application delivery

Private IaaS CloudData Center A

Rack 1 Rack 2 Rack n

Data Center B

Rack 1 Rack 2 Rack n

Data Center N

Rack 1 Rack 2 Rack n

Mobile AppsDeploy

Manage

Scale

Farm 1Deploy

Manage

Scale

Virtual DesktopsDeploy

Manage

Scale

Farm 2Deploy

Manage

Scale

Web Apps

Deploy

Manage

Scale

© 2014 Citrix. Confidential.11

Feature-rich platform designed for private cloud deployments

– Complete infrastructure orchestration and management platform

– Automates provisioning and management of servers, storage, network devices, hypervisor and even bare-metal servers.

– Optimized to support XenDesktop, XenApp, XenMobile, NetScaler and other Citrix products

– Supports XenServer, VMware, Hyper-V and KVM Hypervisors

Running since 2009 at Citrix Customers– Largest clouds now over 40,000 physical servers – 1000+ Citrix Ready Cloud ISV Partners– 250+ Production IaaS deployments

© 2014 Citrix. Confidential.13

Service Providers | Telcos

Web 2.0

Enterprise | Education | Government

250+ Large Scale

Production CloudsIn Deployment

Production siteswith over

40,000+Servers

© 2014 Autodesk | Enterprise Information Services

Autodesk's Journey Towards the Enterprise Private Cloud

Jason SmathersManager, Cloud Platform Engineering, Autodesk

Citrix Synergy 2014

© 2014 Autodesk | Enterprise Information Services

IntroductionJason Smathersjason.smathers@autodesk.com

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© 2014 Autodesk | Enterprise Information Services

Late 2010 – early days of private / hybrid cloud

Traditional infrastructure 70%+ virtualized - still challenges

Build Engineering presented an opportunity

Research. Vendor evaluation. Prototype.

Run in startup mode

A Startup Opportunity

16

© 2014 Autodesk | Enterprise Information Services

Build upon what we know

Hypervisor Agnostic

Avoid Vendor Lock-in

Limit Complexity

Open APIs – Services based architecture

Support Multi Cloud / Show-back

Guiding Principals

17

© 2014 Autodesk | Enterprise Information Services

April ‘11POC

June ‘11PILOT

September PRD #1December ‘11PRD #2

Setting the Stage… The Birth of ECS

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© 2014 Autodesk | Enterprise Information Services

Drive Speed of Services On-demand provisioning facilitates speed of business innovation

Resource Consolidation Reduction in physical assets through virtualization Shared resources minimizes idle compute Reduces WAN traffic / Facilities Cost

Security Centralization simplifies security/access

Get Engineering Out of Infrastructure Business Eliminate time spent on lab maintenance & OS deployment Increase productivity through automation Transform the way we build product

Establishing the Business Case

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© 2014 Autodesk | Enterprise Information Services

Business Principals for ECS Success

= Faster

= Better

= Cheaper

Iterative approach (Agile) Re-invent don’t re-create

Executive Sponsorship Bottom up growth

Startup Mentality

20

© 2014 Autodesk | Enterprise Information Services

Selling the ECS Customer Experience

Faster =

Better =

Cheaper =

Improve processes efficiency Reduced lead times

High performance environment

Self Service on Demand

Workforce efficiency

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© 2014 Autodesk | Enterprise Information Services 22

© 2014 Autodesk | Enterprise Information Services 23

© 2014 Autodesk | Enterprise Information Services 24

© 2014 Autodesk | Enterprise Information Services

Limited Footprint Established POD architecture model Added onboarding environment

Organic Growth (limited funding) Partnering to build capacity EIS Investment

Focused on

Customer adoption Proving the business case Improve and tune the platform / Tools

2012 – Official ‘Year One’

25

© 2014 Autodesk | Enterprise Information Services

2013 - Year Two

26

© 2014 Autodesk | Enterprise Information Services

GEO / Capacity Expansion USEAST + APAC 10x Utilization 100,000th VM deployed

+Capabilities

2013 - Year Two (funded)

27

HC + Operations 4x Customer Adoption

© 2014 Autodesk | Enterprise Information Services

Year Three and Beyond…

Image courtesy of Michal Jelinek

Continued GEO Expansion

Capabilities API Orchestration S3 Service BUaaS Apache MapReduce

Drive to Software Defined Datacenter

Image courtesy of Jay Shuster

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© 2014 Autodesk | Enterprise Information Services

Lessons Learned Know your customers. The reason for our success.

Challenges Funding challenges Proving a new way of Service Delivery

How to take the first steps? Iterative Startup Approach Prove the Business Case Build it together – partner for success

Summary

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© 2014 Autodesk | Enterprise Information Services© 2014 Autodesk

Q&A

© 2014 Autodesk | Enterprise Information Services

Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2014 Autodesk. All rights reserved.

© 2014 Citrix. Confidential.32

Citrix Products discussed– Citrix CloudPlatform

Key Takeaways– Overview of why companies are building private clouds– Insights into the business case Autodesk used to build an enterprise private cloud– An understanding of how a large IT organization went about designing and

implementing a private cloud project– Visibility into the benefits & challenges Autodesk has realized from this project, at

both the IT and Business level  

Session Summary

© 2014 Citrix. Confidential.33

Please Attend Additional Cloud Platform Sessions

Date Time Session Title Speaker(s) Location

5/8

2:30pm SYN226Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments

Orestes Melgarejo, Joe Vaccaro, Kedar Poduri

Ballroom B

2:30pm SYN122 Moving Australian National Research into the CloudNick GolovachenkoUniversity of Melbourne

304C

3:30pm SYN263What's New in Citrix XenServer: Graphics Performance, Scalability and More!

David Cottingham, Ken Lee 304A

4:30pm SYN235Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo)

Cyrano RizzoUniversity of Sao Paolo

304A

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