Apg final presentation_final

Atlanta Photography

Group Digital Audit Presented by Atlanta Digital Consultants

Atlanta Digital Consultants Members

Tyeisha Mathis

Luis González

Seth McKay

Jacquelyn Vortice

The Challenge

Overview

Atlanta Photography Group501(c)(3) artist initiated nonprofit

organization.Membership  Exhibition ShowsMeetings

Social Media and SEO Objectives

Show Value of an APG Membership

General Atlanta Art Community Engagement

Donations and Grants Attraction

Challenges

Keywords

Blog usage and increased traffic.

What are Competitors doing in SEO?

S W

O T

STRENGTHS

the only photography group and

gallery in Atlanta that provides

learning opportunities and

exposure to amateur

photographers

WEAKNESSES

Social Media is new as a

advertising strategy.

OPPORTUNITIES

Merge the website with social

media.

Increase online presence  within

the Atlanta Art Community

THREATS

The amount of donors

Virtually no entry buyer against

new entrants  

S.W.O.T Analysis for APG

The Halo Organization

The High Museum of Art AtlantaSimilar Interest GroupWell known within the Atlanta Art CommunityStrong online presence

Digital Audit and Analysis

Some of the Sites We Monitored

Overall Website Data(APG)

Linking Root Domains: 30External Backlinks: 726

Organic Search Engine Traffic in June: 140

Overall Website Data(HMA)

Linking Root Domains: 3,373External Backlinks: 210,698

Organic Search Engine Traffic in June: 21,589

Facebook Data(APG)

Data collected on 7/14/13 and 7/15/13:

Likes: 1548

Weekly Total Reach: 1286

Overall Monthly Page Views: 303

People Talking About This: 32

Monthly Posts: 12

Facebook Data(HMA)

Data collected on 7/14/13 and 7/15/13:

Likes: 67,132

People Talking About This: 2682

Monthly Posts: 114

There Have Been 12 Posts in the Past Month

It can be seen that with whenever a post has been made (purple dot), there is a spike in reach (blue line) and people talking about APG (green line)

Facebook Demographics

Social Share Sites

Geolocal Channels

The High Museum of Art:

Foursquare :14,090 check-insRating: 9.4/10

Yelp:164 reviews4 out of 5 Stars

Top Rated KeywordsKeyword(s) Search Volume

photography gallery 16,600,000 / mo.

art festival 823,000 / mo.

art fair 673,000 / mo.

professional photographers 201,000 / mo.

fall festival 165,000 / mo.

photography galleries 110,000 / mo.

october festival 110,000 / mo.

photography career 90,500 / mo.

Atlanta group 60,500 / mo.

photos Atlanta 60,500 / mo.

Recommendations

Recommendations

Google Analytics

Canonicalization

Social Search Sites

Recommendations

Instagram and Pinterest

Hub and Spoke Model

Social Media Schedule

Works Cited

www.opensiteexplorer.orgwww.majesticseo.comwww.quantcast.comwww.keywordspy.comwww.alexa.comwww.semrush.comETC.