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Top Ten Teams Using Social Media
Right!By: Michael Harper
#1 Los Angeles Lakers
Facebook: 16,400,445 likesTwitter: 3,169,966 followers
Instagram: 742,883 followers
Los Angeles LakersThe Lakers are the biggest team right now in
social media. They have used almost all of the different social media tools that are out there and they use them really well. The results can be seen by seeing how many people they have following them on each one of their accounts. They regularly post and keep their fans up to
date on the team and events that are going to be taken place. Their accounts really bring the
fans into the team’s life and lets them see some things that they would not see without social
media.
#2 San Francisco Giants
Facebook: 1,697,472 likesTwitter: 436,891 followers
Instagram: 261,904 followers
Social Media Cafe
San Francisco GiantsThe Giants had a very big impact in last years
MLB playoffs with their social media accounts. They really took in to account the way that fans
watch games and want to interact with the team through the internet and social media. This season they were the first professional sports team to open what they call a “social
media cafe” at their ballpark for the fans. The Giants as a organization have really began to
understand the way that the sport is going and the way to get new fans in the future. That is
why they are number two on the list.
#3 Los Angeles Kings
Facebook: 361,790 likes
Twitter: 242,836 followers
Instagram: 78,752 followers
Los Angeles KingsThe Kings are a team playing a unlikely sport in Los Angeles. Team’s in warmer climates like
Florida and L.A. have a hard time getting people to their games because hockey is a winter
sport. The kings have taken it upon themselves to use tools such as Twitter and Facebook to bring more fans in and get their team’s brand
out there. They realized that they are competing with other huge team in their market
like the Los Angeles Lakers and Los Angeles Dodgers so they need to use these free tools efficiently. During last years playoff run they were one of the best team’s with their social media accounts. They used it very well and even poked fun at some other teams and
celebrities. That is why they are number three on the list.
#4 Manchester City Football ClubFacebook: 5,611,627
likesTwitter: 952,830
followersInstagram: 63,789
followers
Manchester City Football Club
In Europe soccer is a huge sport and a very big market to get into. Manchester City brings their
fans inside their world through social media. They have a very large fan following and it
shows on their accounts. They keep on top of the changing social media tools and regularly
communicate with their fans all over the world. They use the free sites to communicate with
fans in different countries and update them on the games and the team. That is why they are
number four on the list.
#5 Boston Celtics
Facebook: 6,933,228 likes
Twitter: 1,135,719 followers
Instagram: 443,037 followers
Boston CelticsThe Boston Celtics are known for their social media accounts. They use them all really well but the best one is their Instagram account. They were one of the first team’s to get an Instagram account and are one of the best
professional team’s using it today. They use it to bring their fans into their players lives and the pre and post game activities that go on.
During the season they are using it the most of any team and they connect it between their
other accounts as well. For a team that does not have world wide status like the Lakers they
have a lot of followers on their accounts. This is why they are number five on the list.
#6 Miami HeatFacebook: 8,401,855 likes
Twitter: 1,542,469 followers
Instagram:728,889 followers
Miami HeatThe Heat have grown in popularity in the last couple years and it has to do with their social
media. They have used their social media accounts very well and stayed on top of many trends that are happening. They connect all of
their big star players to the team’s account and their fan base just keeps getting bigger. They hold a lot of different contests on their Twitter pages for their fans and really stay on top of them. When the trend of “The Harlem Shake” came out the Heat decided to make their own video and used their social media accounts to promote it. That is why they are number six on
the list.
#7 St. Louis CardinalsFacebook: 1,404,364
likesTwitter: 303,453
followersInstagram: 38,663
followers
St. Louis CardinalsMajor League Baseball teams already have big fan base because it is Americans past time. The St. Louis Cardinals take it to another level with how they show their appreciation to their fans. They use their social media tools to get many different messages to their fans. They have a
great following on all of their sites with over one million followers on Facebook. They have some
interesting events that they put out through Twitter and Facebook like their social media night. The Cardinals use Twitter a lot to get
their information out to the fans and they also connect their accounts together really well. This
is why they are number seven on the list.
#8 New York GiantsFacebook: 2,671,657
likesTwitter: 461,602
followersInstagram: 24,544
followers
New York GiantsThe New York sports market is really
competitive with having two MLB team’s, two NBA team’s, three NHL team’s, and two NFL
team’s all in the area. The New York Giants do a really great job using their resources like their social media accounts to bring more attention to their team. They have many followers on
every site and stay up to date with their fans by providing them with regular information. They tweet many times during the day and even in the off season with not many team’s do. They
are number eight on the list of team’s.
#9 New Jersey DevilsFacebook: 334,970
likesTwitter: 142,145
followersInstagram:17,016
followers
New Jersey DevilsThe Devils were one of the first teams in
professional sports to open a digital command centre at their rink. They also won two awards for the use of their social media in 2011 from Bulldog Awards. The Devils being a team that
sometimes struggles to bring fans to the games had to find a different way to get their
messages to their fans. They use their social media very well and their followers are
beginning to grow over time. That is why they are number nine on the list.
#10 Toronto Blue JaysFacebook: 525,788
likesTwitter: 289,851
followersInstagram: 35,264
followers
#LoveThisTeam
Toronto Blue JaysThe Toronto Blue Jays are Canada’s only professional baseball ball team in the MLB. This means that they have a huge market that they can take advantage of. This past season I have
really noticed the organization focusing more on their social media and connecting with their
fans. They have started a new hashtag #LoveThisTeam that has taken off. They have
used it in all of the right ways and gained many more followers because of it. They use their
accounts very well by updating their fans on the team and give real time stats on their Twitter
account. They will have great success from their social media and that is why they are number
ten on the list.
The Worst Teams1. Phoenix Coyotes (NHL)- They do not use their free social media tools that well.- They have a hard market in Arizona and do not use all of their tools to help them.
2. Toronto Argonauts (CFL)- They are in a huge market in Toronto and do not take advantage of their social media tools.- Do not learn from other Toronto teams like the Blue Jays with how to use their different accounts.
3. St. Louis Rams (NFL)- lowest followers in the National Football League.- They do not do a very good job at connecting their fans to their team.- Also do not have a lot of extra content that their fans want to follow them to see.
4. New York Knicks (NBA)- They do not connect their players to their accounts.- Do not have a lot of followers for the huge market that they are in.
Most Popular UsedAfter reviewing many teams different social
media tools I have come to see that the most used tool is Twitter. Almost every professional team has a Twitter account that they use a lot
to get their messages to their fans. In my opinion Twitter is the best way that teams can
connect their players and events with the public because you can do a lot with Twitter.
You are able to post real time statuses, pictures, and links to other pages they might
have.
Improvements To Be MadeHere is a list of some improvements that I
believe every team can use to improve their social media usage:
1. Use all of the social media tools you have equally.2. Connect all of your tools together. i.e. post links on your Twitter to your Instagram accounts.3. Connect your players with your social media accounts to allow fans to follow their players.4. Use your Instagram and Facebook accounts to allow fans to see behind the scenes footage to get more buzz on their accounts.5. Use your accounts to run different contests to get more followers.
SourcesTwitter:https://twitter.com/SFGiantshttps://twitter.com/LAKingshttps://twitter.com/MCFChttps://twitter.com/celtics
https://twitter.com/BlueJayshttps://twitter.com/Ca
rdinalshttps://twitter.com/Giants
https://twitter.com/NHLDevils
https://twitter.com/MiamiHEAT
Facebook:https://www.facebook.com/Giants
https://www.facebook.com/LAKingshttps://www.facebook.com/mcfcofficial
https://www.facebook.com/bostoncelticshttps://www.facebook.com/BlueJayshttps://www.facebook.com/Cardinals
https://www.facebook.com/newyorkgiantshttps://www.facebook.com/NewJerseyDevils
https://www.facebook.com/MiamiHeat
Instagram:http://instagram.com/sfgiantshttp://instagram.com/lakingsh
ockeyhttp://instagram.com/mcfcoff
icialhttp://instagram.com/celtics
http://instagram.com/bluejayshttp://instagram.com/cardinals
http://instagram.com/giantsfootballhttp://instagram.com/nhldevils
http://instagram.com/miamiheat
Other Sources:
•2013 Social Media Icon Awards: Best Social Media Team | PR NewsPR News. (n.d.). PR News - PR, Public Relations, Media Relations, Communications, Marketing, PR Jobs and PR Industry Events and NewsPR News | For Smart Communicators. Retrieved June 23, 2013, from http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-best-social-media-team/
•Laird, S. (n.d.). How the L.A. Kings Are Redefining Sports Social Media. Mashable. Retrieved June 23, 2013, from http://mashable.com/2012/05/30/kings-social-media/
•Pro sports teams building championship social media campaigns | Mainstreethost Search Marketing blog. (n.d.). Mainstreethost Blog | Covering SEO, Inbound Marketing, Social Media, Content Marketing & More. Retrieved June 23, 2013, from http://blog.mainstreethost.com/if-pro-sports-teams-were-consumer-brands-on-social-media#.UcYIABYmzS9 •the score. (n.d.). the score. Retrieved June 22, 2013, from www.thescore.ie/san-francisco-giants-open-a-social-media-cafe-whatever-that-is-956264-Jun2013/
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