Final Nike Presentation

Nike Online Marketing Strategy for the Next 10 Years

Alex Clevenger

Nike LEADS industry using online communication

Nike FIGHTS for lives by bringing everyday issues to the forefront of online media

Nike athletes ENDORSE Nike productsvia social media

Nike REVOLUTIONALIZES itself year after year by using new concepts and ideas to always keep itself at the top

Nike MOTIVATES athletes through social media prizes and events.

Nike uses its vast SOCIAL media scene to develop a sense of community for athletes

Nike EMBRACES communities by promoting events online

and traveling all around the world.

• Nike will be Everywhere, Doing Everything, For Every Athlete, During Every Season They Play.

• 10% of Nike’s total marketing budget will go into Social Media and Nike’s Online Strategy to cover the cost of online prizes and online media specialists for each individual sport as well as the LIVESTRONG foundation.

• New Nike player contracts must include a social media clause where they promote Nike products a certain amount of times a month via twitter, facebook, youtube etc.

What it will take to Just Do It!

Nike is EVERYWHERE, Part of EVERYTHING, With EVERYONE