Storytelling Konferenz 2012 - Henry Jenkins - König Inhalt in der Ära der vernetzten Medien

How Content Gains Meaning and Value in the Era of Spreadable Media

Henry Jenkins, USC

Content in Transmedia

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

Content is Participatory

Web 2.0 critiqueWeb 2.0 critique

Content is Remixable

Content is Spreadable

Occupy Wall Street

"We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep on humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information."

\\ Neal Stephenson

Circulation vs.

Distribution

Content Cultural Resources

We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.

Content is Global

TEXT

Content is Independent

Iron SkiesIron Skies