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How Content Gains Meaning and Value in the Era of Spreadable Media
Henry Jenkins, USC
Content in Transmedia
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
Content is Participatory
Web 2.0 critiqueWeb 2.0 critique
Content is Remixable
Content is Spreadable
Occupy Wall Street
"We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep on humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information."
\\ Neal Stephenson
Circulation vs.
Distribution
Content Cultural Resources
We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.
Content is Global
TEXT
Content is Independent
Iron SkiesIron Skies
