World IA Day 2014: Everything I Really Need to Know About IA and UX I Learned Playing LEGO®

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Sources: http://aboutus.lego.com/en-us/lego-group/the_lego_historyhttp://inventors.about.com/library/inventors/bllego.htm

Image: http://lego.wikia.com/wiki/LEGO_Timeline

The name 'LEGO' is an

abbreviation of the two Danish

words "leg godt", meaning

"play well".

And in Latin it coincidentally means "I study" or

"I put together".

Image: http://www.superadrianme.com/event-2/the-lego-story-80-years-of-toy-making/years

LEGO founder Ole Kirk's motto,

“Only the best is good enough”

hung in the original LEGO workshop.

1932: business established creating wooden toys

1935: the LEGO duck

Image: http://www.makermasters.com/lego-celebrates-80-years

Image: http://www.makermasters.com/lego-celebrates-80-years

1947: plastic injection-molding machine

1952: first plastic brick

Image: http://www.bamfords-auctions.co.uk/buying/auctions/Collectors-Sale-February-2010/lot-111-A-1960s-Lego-system-set/

1954: LEGO System (of Play) and LEGO Trademark

Image: http://www.deviantart.com/morelikethis/collections/337980595?view_mode=2

1957: LEGO stud-and-tube interlocking system

1958: LEGO brickpatented

1961:LEGO USA debut

Image: https://www.flickr.com/photos/26269612@N04/4710709802

1968: First LEGOLANDPark opensin Billund

Images: http://lego.wikia.com/wiki/DUPLOhttp://lovedbyparents.com/lovedbyparents-award-winners-2013/duplo-number-train/

1969: Duplo introduced

1973: New LEGOlogo to unify all company products

Image: http://lego.wikia.com/wiki/LEGO_logo

1974: First LEGO people

Images: https://www.youtube.com/watch?v=HKiVYr8Pw04

http://commons.wikimedia.org/wiki/File:Lego_Technic_8837_-_Pneumatic_Excavator.jpg

1977: LEGO Technic Introduced

Images: https://www.flickr.com/photos/69802578@N00/11718271383/http://thinkingbrickly.blogspot.com/2012/01/lego-gender-gap.html

1978: LEGO Space and first modern minifigure

1980:LEGO EducationalProductsDepartment

1981: First LEGOWorld show

1984:LEGO FIRSTLeague and Competition Images: http://educationnews.legoeducation.us/News/189/P21-Expands-Leadership-Team-for-2014

http://www.lego.com/da-dk/newshttp://www.usfirst.org/roboticsprograms/marketing-tools/brand

1980:First LEGO Technic computer

Image: http://brickset.com/sets/query-44/year-1995

1992 - 2014: LEGO goes global with storefronts, more LEGOLAND locations, and LEGO.com

There are now 6 LEGOLAND Parks, 10 Discovery Centers, and LEGO stores around the world. Images: http://aboutus.lego.com/en-us/lego-group/locations

1995 - 2014: LEGO Partnerships

Images: http://www.lego.com/en-us/products

Lucas, Disney, New Line, Nickelodeon, and more…

1995 - 2014: LEGO Television Programs

Images: http://www.lego.com/en-us/products

And many more…

1998: LEGO Mindstorms

Image: http://en.wikipedia.org/wiki/Lego_Mindstorms_NXT

1998 - 2014: Robots Everywhere

Images: http://www.lego.com/en-us/products

2001:LEGO Serious Play

Image: http://www.improvestaff.com/use-lego-serious-play-in-your-next-team-meeting

2008: LEGO Architecture

Image: http://www.amazon.com/LEGO-Architecture-White-House-21006/dp/B003U4A12U

2014: The LEGO Movie

Images: http://www.lego.com/en-us/products

& LEGO becomes the world’s biggest toy companyImage: http://www.lego.com/en-us/movie/explore/downloads/ipad-wallpapers/ipad-group-image

LEGO Group Vision

The LEGO Group's vision is to invent the future of play and LEGO Education's interpretation of that is to bring the most innovative solutions to classrooms in order to transform the way that learning takes place.

By providing the best digital and physical resources for hands-on and creative learning experiences, LEGO Education believes that teachers and students will experience a new way to learn that is more effective, engaging and motivating.

LEGO Group Mission

The LEGO Group's Mission is to Inspire and Develop the Builders of Tomorrow and LEGO Education's interpretation of this is to bring solutions to educators that will enable their students to succeed. We know that teachers are expected to deliver specific learning outcomes and measurable results and LEGO Education strives to create solutions that answer to those needs.

LEGO is used by professional educators, trainers and engineers

LEGO Serious Play and similar programs offer LEGO-based programs

LEGO Educational Products Department: make learning Engaging, Relevant, Hands-On, Creative

LEGO loves software and web developersand software and web developers love LEGO

Roles (play a new role)

ManagementRequirements

UX / DesignDevelopmentTest / QualityBrick Monkey

Requirements

KillerSticky

Traffic driverViral

ModularBrand-supporting

4x6 footprint

Images: http://www.lego.com/en-us/productshttp://www.cgtrader.com/3d-models/character-people/man/lego-rigged-minifigurehttp://rebrickable.com/blog/2013/review-42008-service-truck

The LEGO PatentSubmitted at 1:58 pm on January 28th 1958

Designed to ensure firm fit, easy separation, and the ability to build virtually anything from LEGO elements.

Source: The LEGO Book, …Image: http://www.makermasters.com/lego-celebrates-80-years

Six Eight-Stud LEGO Bricks…Can be combined in 915,103,765 ways

Source: http://education.lego.com/en-us/about-us/lego-education-worldwide/lego-factsImage: http://27gen.com/tag/lego/

Roles (switch roles if you like)

ManagementRequirements

UX / DesignDevelopmentTest / QualityBrick Monkey

Requirements

KillerSticky

Traffic driverViral

ModularBrand-supporting

4x4 footprint

Jason FreenyArtworks & Illustrations9” Mini Figure Anatomy Sculpthttp://www.moistproduction.com

Roles (play a new role)

ManagementRequirements

UX / DesignDevelopmentTest / QualityBrick Monkey

Requirements

KillerSticky

Traffic driverViral

ModularBrand-supporting

Combine 4x4 & 4x6 models on a page

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