Embed Size (px)
DESCRIPTION
Our presentation from the UPA Boston Ninth Annual Mini-Conference (June 9, 2010).
Citation preview
enough for solid categories plus criteria for UX - visual,content, features, etc.
Elements of User Experience diagram © Jesse James Garrett
• goal is solid categories that make sense to users
• 15+ participants
Photo: http://www.flickr.com/photos/dennissylvesterhurd/
fewer participants fewer items/less depth careful Q&A
enough for solid categories, usability red flags
inform UX at high and low levels
Specifics
most helpful when:
5-12 participants < 30 cards ~ 4 questions
Results – limited quantitative data
Results – quotes
Results – stories of use
Results – specific issues
How
What do you want to learn?
Candidates for card terms
Write the questions that will use the cards. We typically ask:
Write questions that invite stories
Results – insights and implications
the current site is failing to provide contact information for making an appointment, which is the number one reason people visit the site
as soon as the “barrier” is broken, students are happy with the services
perception gap: students perceive the MIT Medical is slow, but it is fast and effective
content and ui: contact information must be readily apparent - especially how to make an appointment
Different audiences have different perceptions: Medical needs to work to overcome student perceptions, but faculty and staff are content
students perceive MIT Medical as slow to respond
the site is failing to explain plans adequately
some deadlines are really important
content: crucial content needs to speak to an audience not familiar with US plans and terminology
feature: maybe a way to compare plans would help
ui/visual: key dates need to be super obvious
content on the site needs to address users and influencers
Results – scenarios of use
Results – wireframe/schematics
Results – site map
Special cases
Any questions? - Thank you for letting us tell our story!
www.nimblepartners.com
[email protected]@nimblepartners.com
A special thank you to Leah Buley at Adaptive Path who inspired us to free ourselves from the tyranny of PowerPoint bullet slides.
