Work like a social media - How digital companies is eating traditional business

WORK LIKE A SOCIAL MEDIA How digital companies is eating traditional business !

#smwdisruption

!Since 2005

pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, building communities etc.

Digital Strategy and Innovation Understand - Strategy - Action

!

Meet the challengers !http://www.socialsquare.dk/startup-research-project/

“an organization dedicated to creating something new under conditions of extreme uncertainty”

“A startup is not a smaller version of a large company” !

“89% of executives believe that digital will disrupt their industry. But they don’t realize just how big a deal disruption will be when it finally hits them.” James McQuivey, Forrester

We have been talking about the “digital revolution” for a decade Now it is here!

Digital Strategy and Innovation AgencyHelping The Challengers Disrupt

Konkurs 2012

Iphone lanceres i 2007

Flickr lanceres i 2004

Instagram lanceres 2010

1998 2000 2002 2004 2006 2008 2010 20120$

20$

40$

60$

Kodak share price

133 år Opfandt det digitale kamera + 300.000 Facebook likes

“Software Is Eating The World” Marc Andreessen

People working with software is eating the world.

vs

3 years - 3,2 billion worth

2 years after launch. Used by every 4. th dane

in 7 months in 400.000 danish households

Nike is a digital first company

If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.”

Mark Zuckerbergwww.ft.com/reports/connected-business-dec2010

Get more likes on Facebook and better SEO on Google

OR

Be more like Facebook and Google?

What are the biggest challenges that the traditional organization faces?

Dealing with extreme uncertainty?

Lack of a entrepreneurial skillset?

Getting up to speed and agility?

Attracting talents?

Lack of awareness on digital from management?

Lacking the ability to prototype and experiment?

Learning from failure?

Getting out of the building?

Getting closer to the customers?

Build digital products and service?

What does the organization fit for a social and digital age look like?

PEOPLE OBSESSED

CUSTOMER CENTRIC SMALL TEAMS MULTIDISCIPLINARY AUTONOMY AND RESPONIBILTY TENSION AWARE OPEN TRANSPARENT

PROCESS FOCUSED !

TASK AND OBJECTIVE ORIENTED OPEN LEAN AGILE RESPONSIVENESS PROTOTYPING MINIMAL VIABLE PRODUCT

PRODUCT DRIVEN

DESIGN DRIVEN PRODUCT INNOVATION USER EXPERIENCE TESTING SERVICE DESIGN

PURPOSE DRIVEN

SUSTAINABLE COMMUNITY BUILDING COLLABORATIVESOLVING A HUMAN PROBLEM !

PLATFORM POWERED

OPEN SOURCE CLOUD BASED ADVANCED TECHNOLGY STACK API’S DATA DRIVEN

PROFIT (ABLE)

CUSTOMER DEVELOPMENT BUSINESS MODEL INNOVATION P2P ECONOMY TWO SIDED MARKETS ECOSYSTEM TRANSACTION COST EFFECIENT

lets hear it for the panel.

PanelMartin Ferro Thomsen conferize.com

Thomas Madsen-Mygdal Holvi, Somewhere, Clue, Podio Socialsquare

Ditte Graa Wulf 23

Jonas Heide Smith Egmont

What do you think?