Three Traditional Companies That Brought Their Businesses

Into The Worldwide Web

By: Audrey R. MirasolIntroduction to E-Commerce

1. The brand Burlington from Burlington Industries Philippines Inc.

• As a kid, I remember my Mother buying Burlington socks at department stores. It was only recently, when I read Daphne Osena’s blog, that I discovered they have a website and an online shop.

• If I don’t read blogs, I would not have discovered the website and shop. I would continually buy their product at department stores. I will always feel frustrated looking for Burlington products that are not available at a store near me.

Burlington Philippines online presence needs promotion!

The Facebook page lacks:• update from the brand• engagement from avid buyers and users

BIG BRANDS: Burlington, Puma and Biofresh!

Inconsistent branding!

Had to Google the brand name and Facebook to get to the correct Fan Page.

Website: “burlingtonphils” Facebook Fan Page: “burlingtonsocks”

Having an online shop will definitely help their business in the long run.

Consumers from Mindanao will have access to products from the brand that are normally not

made available in the area.

The brand needs to maximize the online shop service to their benefit.

2. The brand Kamiseta

Kudos! The brand has achieved a strong online presence as evident on their Facebook Fan Page

62K+ Followers.

But, what we don’t know is if this number made an impact on their online sales.

Unfortunately, the over all look of the website and online shop needs improvement.

In the front page, some links are not working.

There are three different logos or brand graphics in their website and Fan Page.

Kamiseta MUST actively market their website and online shop!

• Perhaps, an online shopping discount code will promote the use of their online shop.

• Introduce new products SOLD AT the brands ONLINE STORE.

The idea is to get those 62K+ followers redirected to their online store.

3. Celeteque Dermoscience by United Laboratories, Inc.

The website is very professional looking!

The brand have a very strong following as seen on their Facebook Fan Page with 14K +

followers.

Again, we are not sure if this number made an impact on their online sales.

The online branding is a lot better compared to Kamiseta.

It would have been better if their Facebook Fan Page name is the same as the website.

• Facebook: Celeteque • Website: CeletequeDermoscience

Celeteque MUST promote their website and online shop!

If you can take a look at the brand’s Fan Page, you will mostly see promotion of their brand

and products.

It will do wonders to their sales if they can CONVERT those FOLLOWERS TO BUY something

on their ONLINE store.

In Conclusion:• As a consumer, especially from Mindanao

where not a lot of brands make it out here, these companies already made a step towards increasing their brand and product reach.

• Mostly all Filipinos have access to the Internet. By marketing their online stores, these brands will see tremendous difference in their sales.