Copyright 2016 Hewlett Packard Enterprise Development LP

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Seçil SONGÜRSUSE Enterprise Linux Türkiye

17 Mayıs 2017

Business and personal benefits are driving data collection

Variety, velocity, and volume is creating data management

challenges

Ride the data wave and win with HPE and SUSE

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Key takeawaysRealizing the promise of massively scalable, cost-effective storage

The rapidly changing data landscapeNew data types and sources

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Human data

Machine data

Business data

10Xfaster growth than traditional business data

VolumeScale of data

VelocityAnalysis of streaming data

VarietyDifferent types of data

VeracityUncertainty of data

Human data•40,000 queries/second (Google)1

•31.25 million messages/minute (Facebook)1

•2.77 million videos/minute (Facebook)1

•300 hours of video/minute (YouTube)1

Machine data (IoT) • 20.8 billion connected things by 20202

1 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 20152 Gartner Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015, November 2015

Data acquisition and lifecycle managementEvery channel and every process increases data volumes

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79% directly from individuals

42% from other organizations

33% from 3rd

party data suppliers33% from connected devices

30% from intermediaries

Channels for data collection

The data lifecycle

AggregationCollection MonetizationAnalysis DisposalStorage

Source: Guarding and growing personal data value, Accenture, 2016

3.2

Exponential data growth is a realityCan your storage team and storage technology meet today’s needs?

51 12 Very Shareable Stats on Big Data, Bridg.com, September 2015

2 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015

25%

98%100%

0%

75%

50%

25%

2000 2015Percentage of world’s information

stored in digital format1

4040

0

30

20

10

2013 2020Forecast growth of the

digital universe1

Zetta

byte

s (a

billi

on te

raby

tes)

Amount of data for every person on the planet in 20201

5.2TB

Rate of data growth for every person on the planet in 20202

1.7MB/sec

Typical backup scenarios for data and images

Archive surveillance video to meet security and compliance

Ad hoc consumer and enterprise cloud storage

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Key use cases driving data growth (1 of 2)Driving the need for massively scalable, cost-effective storage

Backup Target Video Archive Cloud Storage

Distribution of videos, music, games, etc.

Rapid storage and retrieval of miscellaneous items

Managed archive of Emails, Texts, Tweets, etc.

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Key use cases driving data growth (2 of 2)Driving the need for massively scalable, cost-effective storage

Content Distribution Content Repository Media Archive

Check in. Call a cab when you land. Location-based weather

forecasts.

Predict spread of flu based on geography and demographics and warn high-risk patients.

Appointment alerts, directions,and traffic. Sends messages if

you’re running late.

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Predictive apps are driving the collection of personal dataAnticipating your information needs

Travel Healthcare Business

77%

53%

52%

52%

50%

47%

41%

Personal data is unlocking key business benefitsDelivering multiple benefits to businesses and consumers

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Ability to deliver better customer experiences/personalized services

Enhanced customer loyalty

Ability to uncover opportunities in new markets

Advertising that is more targeted to individuals’ interests

Better/more innovative products

Ability to offer commercially viable discounts and sale schemes

Increased profitable revenue

Source: Guarding and growing personal data value, Accenture, 2016

Personal data enables businesses to deliver a

personalized experience

New products can be developed and tailored to meet

specific customer needs

Use data insights to enter new markets based on customer

spending patterns and profiles

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Businesses are innovating with personal dataLeveraging data to achieve integrated benefits

Customers Products Markets

Source: Guarding and growing personal data value, Accenture, 2016

Market Cap: $362.1 billionAssets: $49.4 billion (2015)

Market Cap: $13.6 billionAssets: $6.4 billion (2015)

Market Cap: $16.2 billionAssets: $40.8 billion (2015)

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Businesses are using data to create new marketsData-driven companies out-value asset-based service companies

Facebook Twitter United Airlines

Source: http://www.nasdaq.com 31 August 2016

Creating and sharing ideas and information instantly without

barriers.

The world's largest airline based on number of destinations served.

Giving people the power to share and make the world more

open and connected.

Data is driving innovation and causing massive disruptionData is becoming more valuable than traditional product and services

60%Increase in operating margins for retailers who leverage the full power of data

$65 millionIncrease in net income for Fortune 1000 companies who increase data accessibility by just 10%

$300 billionSavings for healthcare providers who integrate all available data

121 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015

The potential of all available data still has to be realizedIt needs to be collected, stored, and processed

13Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015

Amount of all data that is ever analysed and used

< 0.5%

Data is driving innovation and causing massive disruptionWhere do you fit in?

64%of companies believe that big data is changing traditional business boundaries

53%expect to face increased competition from start-ups enabled by data

24%of companies report disruption from new competitors moving into their industry

14Source: Big & Fast Data:The Rise of Insight-Driven Business, Capgemini, March 2015

More data needs better storageLegacy platforms don’t meet the needs of today’s data

High costs Escalating complexity Technology limitations

Flat/declining budgets

Management costs

Missed opportunities

Database landscape

Data growth

Reduced performance

Aging infrastructure

Scalability

Availability

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Improved agility

Increased flexibility

Reduced complexity

Optimized CapEx/OpEx

The promise of software-designed storageInnovation aligned to budget and workload

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• Accelerated time-to-value• Simplified management across locations/classes of storage

• Choice of hardware platforms and hypervisors• Simple scalability aligned to growth

• Decouple hardware and software• Leverage the right innovation for the workload

• Reduce upfront acquisition and ongoing support costs• Industry-standard hardware platforms

Source: Guarding and growing personal data value, Accenture, 2016

The migration to software-defined storage (SDS)By 20121, enterprise SDS spend will pass traditional enterprise storage

17The Epic Migration to Software Defined Storage, IT Brand Pulse, 2015

Forecast enterprise storage spend

“By 2019, more than 30% of the storage capacity in enterprise data centers will be deployed with software-defined storage (SDS) architectures based on x86 hardware systems, which is an increase from today's less than 5%.”

- Critical Capabilities for Object Storage, Gartner, March 2016

Traditional Enterprise Storage

Enterprise SDS

HyperscaleSDS

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 202 3 2014 2015 2026 2027

“The storage industry faces disruption as organizations transition away from traditional SAN / NAS to software-defined storage strategies. …The challenge many organizations face is how to leverage an open source based software-defined storage approach while ensuring enterprise level service, performance and reliability requirements.”- IDC, June 2016

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New challenges require new solutionsThe need for software-defined storage

SUSE Enterprise Storage on HPE Apollo and ProLiant ServersReduce storage costs and build for the future

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Massively scalable, resilient, and highly-available storage

Intelligent, self-managing, software-defined storage management

Cost-efficient storage that seamlessly adapts to changing demands

Mon

itors

Clu

ster

Net

wor

k

RADOS (Common Object Store)

Object Storage Daemons (OSDs) run on Servers with lots of hard disks/SSDs;more servers and storage space can be added as needs change.

Monitors the state/status for all components.

Ceph: SDS designed for scalability and resiliencyBimodal support for both traditional and next generation data centers

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• Unlimited scalability

• Self-repairing

• Cached tiers for performance

• Thin provisioning for optimized utilization

• Copy-on-write clones for application rollback

• Erasure coding for space-efficient resilience

Block Devices Object Storage File Interface

RBD

iS

CSI

S3

SWIF

T

Cep

hFS

Client Servers (Windows, Linux, UNIX) Applications File Share

Storage Server

Storage Server

Storage Server

Storage Server

Storage Server

Storage Server

OSD OSD OSD OSD OSD OSD

…

Server

Server

Server

MO

NM

ON

MO

N

…

SUSE Enterprise Storage powered by Ceph

–A highly scalable and resilient software-based storage solution

–Enables organizations of any size to build cost-efficient, highly scalable storage

–Utilizes off-the-shelf servers and disk drives

–Self-managing and delivers storage functionality comparable to mid / high-end storage products at a fraction of the cost

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Read the Press Release

Read thePress Release

HPE SUSE Technical Webinar | HPE Restricted – For Internal Audiences and Channel Partners Only

Cloud Enabler of the YearSOFTWARE PRODUCT OF THE YEAR

WINNER

Choice of tested reference architecturesAccelerate time-to-value with proven block and object storage solutions

Standardized 2U, smallest footprint

Ideal use casesCloud Storage - Content Distribution - Content Repository

Maximum density 4U, most cost-effective

Ideal use casesBackup Target - Video Archive - Media Archive

22Reference Architecture for SUSE Enterprise Storage on HPE Apollo 4200/4500 System Servers

Unlimited scalability with no single point of failure

Reduced cost with an open, industry-standard platform

Rapidly respond to emerging business demands

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Enable your data-driven enterprise with HPE and SUSERealize the promise of single, unified, software-defined storage cluster

Orchard Park Police Department, New YorkVideo archive for body cameras with optimum flexibility and scalability

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400-500 IOPSwith no network degradation to support 20TB for body cameras, 20TB for surveillance cameras, and 10TB for operational data

Scalability to meet increasing video data archiving demands between 30 days and permanently for legal purposes

Performance to support archiving of body cameras, critical surveillance tools, in addition to daily operational data

Why HPE and SUSE for software-defined storage?The right platform for your storage requirements

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Cost-effective:Industry-standard x86

servers

Simple scalability: Just add more x86 nodes

Sustainable performance: Add compute and storage

as you grow

Rapid retrieval: Always online and available

Secure and cost-effective: Better security and cost-control than public cloud with anywhere

cloud accessibility

Built-in data durability: Software protection in the event

of a hardware failure

An analyst’s opinion

“Customers considering a software-defined storage approach can leverage SUSE's innovation and active advancement of Ceph in the open source community combined with HPE's proven hardware platform, service and support expertise to confidently deploy an SDS based on the widely accepted Ceph software.”- IDC, June 2016

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Get started today: Learn more about managing your data Identify and prioritize opportunities for optimizing business value

Schedule a storage workshop⎼ Identify your use cases⎼ Review the Reference Architectures⎼ Calculate the business value of managing your rapidly changing data

landscape⎼ Build an executive-level roadmapContact your local HPE contact to schedule a workshop

Learn more about SUSE Enterprise Storage for HPE Apollo and ProLiant Systems: http://www.hpe.com/partners/suse

28Confidential

Thank youContact information

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