What is Social Networking and why should I care?

What is Social Networkingand why should I care?

for Virginia Council of CEOsJune 2009

My name is Doug and I’m a techno geek….

• 15 years with Allegro (Hi, Mike!)• Sales and marketing• New company AdLinea

Rapidly changing world

Old channels for message

Cutting out the SPAM

Shotgun approach

Add new ways to get leads

WebsiteSEOExternal seedingMining Online conversationsWhite papersDirect mailPrint mediaBroadcastTelemarketingWord of mouthExpos

Hear what they’re saying

Demo examples

Small, interested audience

Trusted, expert voice

Seeding the Internet

How to do it?

Checklists

• Daily– Twitter

• Any mention us?• Talk about

products?– LinkedIn

• Questions to answer?

– Blog• Anything to

comment on?

• Weekly– Blog

• Post new article• Announce on

Twitter– Twitter

• Find more followers

– Post on Facebook

Takeaways

Exercises

Questions?

• dlucy@adlinea.net• VACEOs LinkedIn group