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What is Social Networkingand why should I care?
for Virginia Council of CEOsJune 2009
My name is Doug and I’m a techno geek….
• 15 years with Allegro (Hi, Mike!)• Sales and marketing• New company AdLinea
Rapidly changing world
Old channels for message
Cutting out the SPAM
Shotgun approach
Add new ways to get leads
WebsiteSEOExternal seedingMining Online conversationsWhite papersDirect mailPrint mediaBroadcastTelemarketingWord of mouthExpos
Hear what they’re saying
Demo examples
Small, interested audience
Trusted, expert voice
Seeding the Internet
How to do it?
Checklists
• Daily– Twitter
• Any mention us?• Talk about
products?– LinkedIn
• Questions to answer?
– Blog• Anything to
comment on?
• Weekly– Blog
• Post new article• Announce on
Twitter– Twitter
• Find more followers
– Post on Facebook
Takeaways
Exercises