Why Facebook Marketing?

How the world’s most popular website can help you grow your

business

Is Facebook Marketing Effective?

• Have you noticed more and more ads directing people to companies’ Facebook pages instead of their websites?

Cost per visitor• Your cost per contact will always be $100• You must spend that same $100 again and

again to get people to come back to your site or take any action

• Less than 2% of visitors will bookmark your website or come back on their own

If it costs you $100* to get a visitor to your website one

time …

• AND you get them to click your “Like” button with incentives and special offers

• You can get them to come back again and again for no additional cost.

• Your cost per contact decreases every time they see something posted on your wall.

If it costs the same $100* to get a visitor to your

Facebook page …

* Assuming $100 in advertising and marketing costs

Facebook creates word of mouth

How does word of mouth spread on Facebook?

What you post on your wall:

All your fans see it on their walls

If a fan “likes” or comments on your

post…

All her friends can see it on their walls

Everyone who comes to your wall can see

your post

And everyone who comes to your fans’

walls can see your post there as well

Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).

Facebook is the most powerful networking platform ever invented

• Facebook has over 700 million active users.

• On any day, half of these people log in to check their Facebook relationships

• The average user spends 32 minutes a day on Facebook

• The average user has 170 friends (relationships) on Facebook

It is all about staying in contact with your existing and future customers

It’s all about networking!

In all fields and professions, the top performers have always been those with the most active relationships to:

•Ask help from•Get introductions and referrals from•Get advice and information from•To help generate word of mouth

Networking has evolved

Facebook messaging vs. Email

• 93% of Facebook messages are opened.

• Only 27% of email messages are openedVS.

“Permission” or “Opt-In” Marketing + Word of Mouth + Engagement

Everyone you want to connect with is either already using Facebook - or is to close to

someone who is.

Learn more about how Facebook marketing can help your business

Charles BrownThe Web Marketing Coach

http://facebook.com/smmcafe@charbrown (Twitter)

817-501-6892