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Social Networking For Biz Should you? Why? How?

Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

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Page 1: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Social Networking For Biz

Should you? Why? How?

Page 2: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

Page 3: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

Page 4: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

Page 5: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

Page 6: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

Page 7: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

Page 8: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

Page 9: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

Page 10: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

• Digg

Page 11: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

• Digg

• TripAdvisor

Page 12: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

• Digg

• TripAdvisor

• Epinions

Page 13: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

• Digg

• TripAdvisor

• Epinions

• Network For Good

Page 14: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

What is Social Networking?

• FaceBook

• MySpace

• Twitter

• Twibs

• LinkedIn

• YouTube

• Bebo

• Digg

• TripAdvisor

• Epinions

• Network For Good

• Yahoo! 360˚

Page 15: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Why would you use it for biz?

• Build Customer Loyalty

Page 16: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Why would you use it for biz?

• Build Customer Loyalty

• Increase visits to your web site

Page 17: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Why would you use it for biz?

• Build Customer Loyalty

• Increase visits to your web site

• Build inbound links

Page 18: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Why would you use it for biz?

• Build Customer Loyalty

• Increase visits to your web site

• Build inbound links

• Keep Mindshare

Page 19: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Convinced?

• Remember the “Cocktail Party” Rule!

Page 20: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Start by lurking

• Remember the “Cocktail Party” Rule!

• Start by lurking.

Page 21: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Then what?

• Open an account.

Page 22: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Then what?

• Open an account.

• Have a plan.

Page 23: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Then what?

• Open an account.

• Have a plan.

• Answer: “Why are you doing this?”

Page 24: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But HOW do I…?

• Be true to who you are.

Page 25: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But HOW do I…?

• Be true to who you are.

• Hedgehog!

Page 26: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But HOW do I…?

• Be true to who you are.

• Hedgehog!

• Be transparent.

Page 27: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But HOW do I…?

• Be true to who you are.

• Hedgehog!

• Be transparent.

• Respect your customers.

Page 28: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But HOW do I…?

• Be true to who you are.

• Hedgehog!

• Be transparent.

• Respect your customers.

• Don’t make promises you can’t keep.

Page 29: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

Page 30: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

Page 31: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

Page 32: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

• Market Research

Page 33: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

• Market Research

• Event Marketing

Page 34: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

• Market Research

• Event Marketing

• Retail Sales Promotions

Page 35: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

• Market Research

• Event Marketing

• Retail Sales Promotions

• Recruitment

Page 36: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Set Your Goals

• Reach customers directly

• Push your brand

• Online Public Relations

• Market Research

• Event Marketing

• Retail Sales Promotions

• Recruitment • Publishing

Page 37: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

But SHOULD you?

• The real question is…

How involved should you business become in this technology?

Page 38: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people
Page 39: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people
Page 40: Social Networking For Biz Should you? Why? How?. What is Social Networking? A social network service focuses on building online communities of people

Thanks for your time!

Keleigh Schwartz

beachdog.com1517 Pacific Ave N / POB 954

Long Beach, WA 98631

360.642.4431