Unconventional Social Media Marketing Tips for Brand Success

UNCONVENTIONAL SOCIAL MEDIA

MARKETING TIPS FOR BRAND

SUCCESS

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Here are a few slightly unconventional social media marketing tips that could work for you.

1) THANK YOUR FOLLOWERS• You can personalise your interactions by looking at their

profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.

2) GET TO KNOW YOUR CUSTOMERS• Make a point of recognising your most engaged and loyal

followers and making the effort to get to know them a bit better. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.

3) JOIN HASHTAG TRENDS• There are a number of weekly hashtag trends which provide you with the

perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.

4) GET VISUAL• Images speak a thousand words and updates that include an image

generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can be original images that you have taken/created.

5) STAND OUT• Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will

catch people’s attention and make them remember you! So as long as it is in keeping with your brand image, you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media.

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