9 Tips to Creating an Irresistible BrandA Handy Tip Sheet from

MARIA ROSSBrand strategist, author, speaker + creator of Red Slice

Tip #1: Brand is more than just a logo! It’s your core, essence and reputation – and it should impact

everything you do, not just marketing.

Image Credit: Ryan Hyde via Flickr

Tip #2: Effective branding is not just about big budgets, but about how clearly and consistently

you communicate the RIGHT message to the RIGHT people at the RIGHT time

Image Credit: Matthew Keefe via Flickr

Tip #3: To be irresistible, your brand must be compelling, relevant and most importantly,

AUTHENTIC.

Image Credit: Newsbie Pix via Flickr

Tip #4: Brand clarity attracts customers and brand consistency makes them stick around.

Image Credit: Shallowtail Garden Seeds via Flickr

Tip #5: A strong brand foundation helps you make smarter marketing decisions, stand out from the

crowd and grow your business.

Image Credit: Maximilian Imran Faleel via Flickr

Tip #6: Define your brand strategy (your tribe, vibe and value) so you know what you want to say

BEFORE creating design or writing copy

Image Credit: Steve Jurvetson via Flickr

Tip #7: Strategy before tactics – always. It will help you avoid “shiny object syndrome” and increase ROI

Image Credit: Sam Howzit via Flickr

Tip #8: A clear Brand Strategy informs your social media, advertising, and promotional plans, making decisions a lot easier and aligning all your efforts.

Image Credit: Ken Teegardin via Flickr

Tip #9: Creating your ideal customer or client profile is the SINGLE most important aspect of your brand strategy. Know them

intimately. Speak to their needs. Solve their problems.

Want to build a solid, clear and irresistible brand strategy so you can attract the right customers or clients, stand out from the crowd

and grow your business?

Branding Basics for Small Business

Your answer to building the perfect brand, connecting with loyal fans and growing your organization on any budget.

Learn what brand is, why it matters and the 10 key questions that will help you craft an irresistible brand. Plus, valuable

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What Folks Are Saying“Maria Ross makes it clear that branding isn’t just for

big companies, rich companies, or consumer companies. It’s for your company. In a single

readable volume, she shows you how to separate yourself from the pack and win.”

- Marty Neumeier, author of The Brand Gap, Zag, and Metaskills: Five Talents for the Robotic Age

“Creating content that captivates customers, differentiates your organization and drives sales is vital today. But the first step is getting crystal-clear

on your brand strategy. Before you dive into random acts of content, read this book!”

- Ann Handley, Chief Content Officer of MarketingProfs and Author of Content Rules

Brand strategist, author and speaker Maria Ross of Red Slice

offers fresh tips on brand building, social media,

networking and blogging to help you streamline your efforts in her

new book Branding Basics for Small Business: How to Build an Irresistible Brand, now in its 2nd

Edition.

 

Grab your copy today!

bit.ly/brandingbasics2

Follow Maria on Twitter for wit, wisdom and insights

About the Author