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Slides to accompany Barbara Nixon's presentation at the Concordia University Wisconsin's Step One to Getting It Done workshop. Notes accompany each slide.
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be{YOU}cultivating your personal brand
Barbara B. Nixon, Ph.D. (ABD)
tiful
a brand?
A simple equation
How YOU describe yourself
How OTHERS describe you+Your Personal Brand_
personal branding is NOT. . .
Set it & forget it!
Do you need to be aware of your personal brand?
yes
Building your brand online is no longer optional for anyone hoping to have an influence today and into the future.
be {you}
Today you are you,that is truer than true.There is no one alivewho is Youer than You.
— Dr. Seuss
Words you would use to describe yourself
Words others would use to describe you
You Others
{share}
rueelpfulnterestingecessaryind
much littlex x
t im
be {consistent}
Sign your name
x
x
{listen}
ears eyes
undividedattention
heart
mind
use your {brain}
the {one} thing
What are you bestat?
Whom doyou serve?
keep it {fresh}
{in review}
be {you}
{share}
be {consistent}
{listen}
use your {brain}
the {one} thing
keep it {fresh}
homework
yourself
leave breadcrumbs
sweep digital dirt
phone a friend
update
exchange
image & video credits• lbcinema.org/wp-content/uploads/2011/01/redcarpet-large.jpg• ds_product_photos.s3.amazonaws.com/large/32965.jpg• christianindex.org/6040.survivorsmakeup.jpg.image• aaronbmiller.com/wp/wp-content/uploads/2011/02/ILDGA-
musket-onlyL-650x353.jpg• shindigz.com/images/itm_img/10SZPIANUM7.jpg• flickr.com/photos/18619970@N00/8359237• flickr.com/photos/49968232@N00/109313840• flickr.com/photos/15923063@N00/3150765076• redbubble.com/people/scrabbler• etsy.com/listing/58829545/childrens-wall-art-print-the-three-
bears?ref=shop_home_active• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-
man-behind-the-curtain.jpg?w=640• yesteryearremembered.com/wp-content/uploads/2011/02/
crackerjack-prize.jpg• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-
man-behind-the-curtain.jpg?w=640• hopi-airboom-indonesia.blogspot.com/2012_06_03_archive.html• images5.fanpop.com/image/forum/
145000/145564_1321989986662_full.jpg• flickr.com/photos/ochre_jelly/9620427432/in/photostream/
• amazon.com/Jailbreak-Collective-Like-Dislike-Stamps/dp/B004LUY9TS• flickr.com/photos/husseinabdallah/6293190960/in/photostream/• s-group.co.uk/home/listening-japanese-pictogram/• youtube.com/watch?v=RUodek-V3jA• geekytattoos.com/mispelled-tattoo/• mirror.co.uk/3am/celebrity-news/justin-bieber-denies-spitting-fans-
2106082• dumbwaystodie.com/• youtube.com/watch?v=IJNR2EpS0jw• youtube.com/watch?v=Ahg6qcgoay4• flickr.com/photos/tsand/4431807637/• flickr.com/photos/36495803@N05/3746793294• tesswittler.com/wp-content/uploads/2011/06/dont-forget.jpg• flickr.com/photos/darrellrhodesmiller/6875932369/• flickr.com/photos/92435716@N00/61613238• blog.sharpie.com/2011/03/threadless-loves-sharpie-winner/• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-man-
behind-the-curtain.jpg?w=640• zgadzaj.com/sites/zgadzaj.com/files/field/image/breadcrumbs.jpg• flickr.com/photos/25817345@N03/8741181206• flickr.com/photos/21202617@N00/32111893
And custom artwork designed by Kandra Young
Barbara B. Nixon, Ph.D. (ABD)Training Manager, Shiloh TechnologiesAdjunct Professor, John Brown Univ. & Southeastern Univ.
• E-mail: [email protected]
• Twitter: barbaranixon
• Pinterest barbaranixon
• Blog: publicrelationsmatters.com
let’s keep in {touch}