Social Storytelling - Music Marketing in 2017

S O C I A L S T O R Y T E L L I N G :M U S I C M A R K E T I N G I N 2 0 1 7

A S O C I A L M E D I A M A R K E T I N G W O R K S H O P

H O W D O Y O U S TA N D O U T ?

T H E C H A L L E N G E

There were 1.96 billion social media users in 2016 and that number is expected to grow to 2.95 billion by 2020, which is one-third of the global population

On any given day, Snapchat reaches 41% of the millennial generation in the U.S.

YouTube reaches more 18-34 year olds than any cable network in the U.S.

The share of overall marketing budgets devoted to social media marketing is expected to triple in the next five years

25% of the worlds population is on Facebook

1.86 Billion 313 Million 600 Million 301 Million 1.3 Billion

H O W D O Y O U S TA N D O U T ?

T H E C H A L L E N G E

T O TA L P L AT F O R M U S E R S P E R M O N T H

STREAMING GOES

MAINSTREAMVIDEO LIVE STREAMING

DYNAMIC

CONTENT

FAN

RELATIONSHIPS

CONTENT

RICH

BRAND

CONSISTENCY

VIDEO INFLUENCING

MOBILE GROWTH

BESPOKE

MESSAGINGTRUST

2 0 1 7 S O C I A L M E D I A T R E N D S

Channel Strategy & Roles

Defining Story PillarsPlatform Best

Practices & TrendsComms Planning & The

70 / 20 / 10 Rule

S O C I A L S T O R Y T E L L I N G :M U S I C M A R K E T I N G I N 2 0 1 7

In our workshop, we will break down the four key tenets of creating a social storytelling strategy:

Traditional music marketing operated on a theory that 20 impressions to a single fan would translate into a sale. 

Marketers today have to work much harder. Now it is thought that it takes thousands of impressions to convert a sale. In addition, fans now have a choice on what impressions they’re served.

In 2017, fans want a dialogue. They want content they can interact with. They want a story.

B E A S T O R Y T E L L E R ,N O T A S A L E S M A N

WE SPECIALIZE IN CONNECTING BRANDS, TALENT AND AUDIENCES.

W H O W E A R E

W M A O F F E R I N G

Creative Services

Social Media

Enter tainment PR

Inf luencer Marketing

Digital Adver tising

Strategy

T I TL E TEXT

9

O U R P A R T N E R S

X X X X X X X

71%INCREASE IN PROFILE

FOLLOWERS

46%INCREASE IN AVG. POST COMMENTS

50%INCREASE IN AVG.

ENGAGEMENT RATE

1255%INCREASE IN AVG.

POST LIKES

955%INCREASE IN AVG. ORGANIC REACH

I N S T A G R A MF A C E B O O K T W I T T E REYE-CATCHING NATIVE VIDEO STRATEGY QUALIT Y OVER QUANTIT Y A STRONGER BRAND IDENTIT Y

R E P U B L I C R E C O R D S C A S E S T U D YAfter defining story pillars and implementing a channel strategy,

we saw the following changes on Republic Records’ social platforms:

H E A D O F S O C I A L ( N Y )

As Head of Social, Deana oversees social strategy for WMA’s US portfolio. Deana brings over 8 years

experience to WMA with a strong background in both digital marketing and artist development. Hailing from

indie leader, Frenchkiss Records, distribution powerhouse, The Orchard and (former) startup,

Grooveshark, Deana has developed and implemented large scale digital campaigns for major artists across the

digital landscape.

A B O U T U S

S E N I O R S O C I A L S T R A T E G I S T

Currently based in Los Angeles, Jess brings over 6 years of experience in the digital and social media industry to

her current role as Senior Social Strategist at WMA.

She began her career in the music industry helping artists such as Pitbull and Rob Zombie develop their personal and business portfolios online and has since gone on to

run digital and social campaigns for nearly 20 Top 40 artists.

WMA.AGENCY