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The Future of Marketing: Community-Based Storytelling Aaron McManus UIDC Marketing, Cow Creek Tribe CEO and Storyteller, MC111

The Future of Storytelling: Community-Based Marketing

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The Future of Storytelling: Community-Based Marketing

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Page 1: The Future of Storytelling: Community-Based Marketing

The Future of Marketing:Community-Based Storytelling

Aaron McManusUIDC Marketing, Cow Creek Tribe

CEO and Storyteller, MC111

Page 2: The Future of Storytelling: Community-Based Marketing

The Storyteller’s Story

Chicago 9 years: 2,000+ real estate transactions, involved with community and economic development.

Oakland & San Francisco 2 years: corporate and community training, coaching, facilitation and social business development.

Wrangell, Alaska 9 month sabbatical: youth leadership and wilderness therapy.

Portland 1 year: corporate change management consulting for elite financial services firm.

Douglas County past 5 months: incubating professional storytelling business, engaged in community and economic development with the Cow Creek Tribe as a marketing consultant for the Roseburg Business Incubator.

Page 3: The Future of Storytelling: Community-Based Marketing

New generations use new methods to communicate.

Page 4: The Future of Storytelling: Community-Based Marketing

Every generation has its flaws.

Page 5: The Future of Storytelling: Community-Based Marketing

Our relationship with technology determines our future.

Page 6: The Future of Storytelling: Community-Based Marketing

Our stories create our reality.

The City of Chicago created gardens on the site of Cabrini Green, one of the most notorious housing projects in history, as a way to engage

community members in the new story of transformation and renewal.

Page 7: The Future of Storytelling: Community-Based Marketing

Marketing: Old vs. New

Impress

Dazzle

Show ‘n’ Tell

Inspire CreateEngage

Page 8: The Future of Storytelling: Community-Based Marketing

The Truth is on the Line!

Page 9: The Future of Storytelling: Community-Based Marketing

Drive: The Truth of What Motivates Us

Page 10: The Future of Storytelling: Community-Based Marketing

Human History is Made of Social Networks

Page 11: The Future of Storytelling: Community-Based Marketing

Every organization depends on social networks.

Online Offline

The New Sweet Spot

Page 12: The Future of Storytelling: Community-Based Marketing

Find your community’s core story and give them voice to share.

Resource-based Exploring a new identity Sustainable, thriving & strong local economy

Page 13: The Future of Storytelling: Community-Based Marketing

Example: Roseburg’s Business Incubator &The Come to Umpqua Project

A multi-million dollar technology incubation center meets a change-centered community storytelling project. Leadership workshops through local schools will create content for a website designed to attract entrepreneurs. The design of the project will create a whole series of positive outcomes for the community, including huge increases in innovation and efficiency while elevating the value of the entire local economy.

Page 14: The Future of Storytelling: Community-Based Marketing

Sustainability Matters to Everyone

Page 15: The Future of Storytelling: Community-Based Marketing

We crave stories that bring us joy.Celebrate your heroes and be kind to your villains.

Page 16: The Future of Storytelling: Community-Based Marketing

So What Does it Take to Raise a Tomato?

How can your organization better tell its stories?Who is your community?

How do you engage them?What’s your story?

Page 17: The Future of Storytelling: Community-Based Marketing

Thank you.

Thanks for listening.Please visit mc111.com for more stories and information.

Aaron McManusMarketing Consultant, Cow Creek Tribe

CEO and Storyteller, MC111541-375-0543

[email protected]