Social Media Workshop - Facebook

SOCIAL MEDIA WORKSHOP

FACEBOOKTomislav Kaučić

Europe House Slavonski Brod

HOW MANY OF YOU ARE USING FACEBOOK?

Daily? Monthly? Ever?

HOW MANY OF YOU ARE ADMINISTRATORS

OF FACEBOOK PAGE(S)?Personal or business pages?

Facebook statistics – March 2016

• 1.09 billion daily active users on average• 1.65 billion monthly active users• Approximately 84.2% of daily active users are outside the

US/Canada

Source: newsroom.fb.com/company-info

Reaching all kinds of people!

DEVELOPING GOOD FACEBOOK MARKETING

STRATEGY!That’s what you’re going to learn about…

Before we start…

1. The result will not be visible in day or two.2. Creativity + Innovation = Better results!3. Think ahead.4. Don’t be a copycat!

PLANNING A STRATEGY

We have to start from somewhere…

Planning a strategy

• Analysis of current situation:• Audience – Are they young? Married? Unemployed? Academia?• Activity of followers – Are your followers more likely to “Like” your post

in the morning, afternoon, evening or at 5 PM?• What type of Facebook post gets the most attention from audience – Is

it a picture of a dog? Or a car? Or some text?

Facebook Insights

BUILDING A STRATEGY

Let’s do it!

Building a strategy

• When will you post?• How much posts will you post per day?• What will you post?• How to get feedback?

When will you post?

• If your audience is most active in the morning, put the post before!• Use the non-busy hours (from 8PM to 7AM)!• Don’t sleep over the weekend!

How much posts will you post per day?

• 1-2 times per day is enough.• 7 posts on weekly basis is OK.• Be aware of your own page’s statistics!

What will you post?

• For photos and links – 80 characters.• Short, clear and precise text = high quality post!• A picture is worth a thousand words!

How to get the feedback?

• Comments are good way to find meet your audience.• Ask a question!• Reply to answer!

Use

• Emojis are very popular!• Posts look more “childish”, but young people love it.• FACT: Word of the Year 2015 by Oxford is…

INVEST FOR MORE!Facebook advertisement system

Invest for more!

• Before investing, make another analysis!• Target the audience where you’ll get the most!• Don’t use advertising on unexplored areas!

TOOLS FOR BETTER

Pixabayfor images

Canvafor image editing

Wolfram Alpha Personal Analytics for further analytics

LET ME GIVE YOU SOME TASKS!

It’s nothing difficult, I promise!

Task number One“Citizens for Peace” is a non-governmental/non-profit organization from somewhere that promotes world peace. It participates mostly in international youth projects.

They have a Facebook page for some time, but it has very small number of followers (likes) and people are not interacting with them.

They invited you to make a Facebook marketing strategy for them. What do you need first?

You need statistics!

AUDIENCE: Mostly young people (from 16 to 25 years) with high school education and mostly singleTHE MOST ACTIVE TIME: Afternoon (especially from 4PM to 7PM)POSTING FREQUENCY: 4 times per day, mostly text and links

Best Facebook postCurrently we’re at the World Peace Convention!

Likes/Reactions – 8Comments – 1Shares - 0

Your 1st task!

1. Develop a good Facebook marketing strategy for “Citizens for Peace”.

TIME: 10 minutes

GOOD !

Task number Two

“Greenwar” is a non-profit organization that is raising the awareness about ecology and human impact on it.

They are making a new Facebook page and they wish you to make them a good marketing strategy.

They want to have all sort of people as followers.

Your 2nd task!

Develop a good Facebook marketing strategy for “Greenwar”.

TIME: 10 minutes

GOOD !

Task number Three

“Words of Love” is a new project of various NPO/NGO. As a result, they are going to publish a love poetry book with love lyrics around the world.

They want to promote the book on Facebook and they want to invest some money personally to help in promotion.

Your 3rd task!

Develop a good Facebook marketing strategy for “Words of Love”.

TIME: 10 minutes

GOOD !

PRESENTATION TIME!Show us your work!

Evaluation Time!

tomislav.kaucic@gmail.com

m.me/TomislavKaucic

Hvala!

Merci!

Ευχαριστώ !

Terima kasih!

ありがとう !

Gracias!

ขอบคณุ!

Cảm ơn!