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SOCIAL MEDIA WORKSHOP FACEBOOK Tomislav Kaučić Europe House Slavonski Brod

Social Media Workshop - Facebook

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Page 1: Social Media Workshop - Facebook

SOCIAL MEDIA WORKSHOP

FACEBOOKTomislav Kaučić

Europe House Slavonski Brod

Page 2: Social Media Workshop - Facebook

HOW MANY OF YOU ARE USING FACEBOOK?

Daily? Monthly? Ever?

Page 3: Social Media Workshop - Facebook

HOW MANY OF YOU ARE ADMINISTRATORS

OF FACEBOOK PAGE(S)?Personal or business pages?

Page 4: Social Media Workshop - Facebook

Facebook statistics – March 2016

• 1.09 billion daily active users on average• 1.65 billion monthly active users• Approximately 84.2% of daily active users are outside the

US/Canada

Source: newsroom.fb.com/company-info

Reaching all kinds of people!

Page 5: Social Media Workshop - Facebook

DEVELOPING GOOD FACEBOOK MARKETING

STRATEGY!That’s what you’re going to learn about…

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Before we start…

1. The result will not be visible in day or two.2. Creativity + Innovation = Better results!3. Think ahead.4. Don’t be a copycat!

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PLANNING A STRATEGY

We have to start from somewhere…

Page 8: Social Media Workshop - Facebook

Planning a strategy

• Analysis of current situation:• Audience – Are they young? Married? Unemployed? Academia?• Activity of followers – Are your followers more likely to “Like” your post

in the morning, afternoon, evening or at 5 PM?• What type of Facebook post gets the most attention from audience – Is

it a picture of a dog? Or a car? Or some text?

Page 9: Social Media Workshop - Facebook

Facebook Insights

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BUILDING A STRATEGY

Let’s do it!

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Building a strategy

• When will you post?• How much posts will you post per day?• What will you post?• How to get feedback?

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When will you post?

• If your audience is most active in the morning, put the post before!• Use the non-busy hours (from 8PM to 7AM)!• Don’t sleep over the weekend!

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How much posts will you post per day?

• 1-2 times per day is enough.• 7 posts on weekly basis is OK.• Be aware of your own page’s statistics!

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What will you post?

• For photos and links – 80 characters.• Short, clear and precise text = high quality post!• A picture is worth a thousand words!

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How to get the feedback?

• Comments are good way to find meet your audience.• Ask a question!• Reply to answer!

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Use

• Emojis are very popular!• Posts look more “childish”, but young people love it.• FACT: Word of the Year 2015 by Oxford is…

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INVEST FOR MORE!Facebook advertisement system

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Invest for more!

• Before investing, make another analysis!• Target the audience where you’ll get the most!• Don’t use advertising on unexplored areas!

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TOOLS FOR BETTER

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Pixabayfor images

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Canvafor image editing

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Wolfram Alpha Personal Analytics for further analytics

Page 23: Social Media Workshop - Facebook

LET ME GIVE YOU SOME TASKS!

It’s nothing difficult, I promise!

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Task number One“Citizens for Peace” is a non-governmental/non-profit organization from somewhere that promotes world peace. It participates mostly in international youth projects.

They have a Facebook page for some time, but it has very small number of followers (likes) and people are not interacting with them.

They invited you to make a Facebook marketing strategy for them. What do you need first?

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You need statistics!

AUDIENCE: Mostly young people (from 16 to 25 years) with high school education and mostly singleTHE MOST ACTIVE TIME: Afternoon (especially from 4PM to 7PM)POSTING FREQUENCY: 4 times per day, mostly text and links

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Best Facebook postCurrently we’re at the World Peace Convention!

Likes/Reactions – 8Comments – 1Shares - 0

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Your 1st task!

1. Develop a good Facebook marketing strategy for “Citizens for Peace”.

TIME: 10 minutes

GOOD !

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Task number Two

“Greenwar” is a non-profit organization that is raising the awareness about ecology and human impact on it.

They are making a new Facebook page and they wish you to make them a good marketing strategy.

They want to have all sort of people as followers.

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Your 2nd task!

Develop a good Facebook marketing strategy for “Greenwar”.

TIME: 10 minutes

GOOD !

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Task number Three

“Words of Love” is a new project of various NPO/NGO. As a result, they are going to publish a love poetry book with love lyrics around the world.

They want to promote the book on Facebook and they want to invest some money personally to help in promotion.

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Your 3rd task!

Develop a good Facebook marketing strategy for “Words of Love”.

TIME: 10 minutes

GOOD !

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PRESENTATION TIME!Show us your work!

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Evaluation Time!

[email protected]

m.me/TomislavKaucic

Hvala!

Merci!

Ευχαριστώ !

Terima kasih!

ありがとう !

Gracias!

ขอบคณุ!

Cảm ơn!