Social Media 101 - Getting Up to Speed Quickly

Social Media 101Common Sense & Etiquette for

Personal and Business Use

My Blog: codeimprov.com

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OHFA’s Social Media Placement

• Stay connected box on the internet home page• Twitter widget on the intranet home page• OHFA’s blog

What is social media?

• What does it mean to you?• What does social media mean

for businesses?• Businesses have to compete for

reach and to get in front of their target audience.

They aren’t on Facebook to follow businesses…they’re on there to see baby pictures, sunsets, catch up with old friends, take funny pictures of their pets, document the food they eat and generally anything and everything else but caring about your business.

EVERYTHING is branded

• To get your business mentioned on social media means you get traffic. Traffic = sales.

• It’s word-of-mouth, but spreads even faster.• For example…

Guest DJ = 1 Social Media Post

• This is my buddy Kyle from CD102.5

What Platform Should You Be On?

• All of them!• Just kidding• It honestly doesn’t matter if it’s just you and

you’re just setting up personal accounts.• It definitely matters when you’re a business

because…

Business Need to Choose Carefully

• Why do you think that’s the case?• Resources (time, training, always evolving

platforms)• It depends on your business and most

importantly, your audience• Q: Should OHFA be on Instagram? • A: Not so much.

Facebook 101

• How many people here are on Facebook?• It’s obviously very different when you’re a

business trying to get noticed on FB.• The algorithm and structure is always

changing.• It’s becoming pay-to-play to reach your fans.• Retargeting and sponsored ads are only going

to keep increasing. :/

Guidelines for Businesses to Follow

• Be professional• Maintain a consistent tone• Vary the content• Don’t be too salesy (80/20 rule)• Provide value above and beyond everything

else!

Things to Avoid

• Oversharing (TMI)• Posting too much or not enough• Improper grammar/typos• Too many #########• #dont #doit #noreally #itsbad

Speaking of #s – Twitter!

• Twitter is similar for both personal and business use.

• You’re restricted to 140 characters so it’s basically like a text message everyone can see.

• Don’t be scared or confused by the @ and #• Demonstration

YouTube is the King of Video

• YouTube is the 2nd largest search engine in the world. Why?

• Businesses can use video todo walkthroughs, tutorials,webinars, commercials oranything else that fits theirbrand or caters to their audience.

• Speaking of catering…

Something for Everyone on YouTube

There’s no way either of these ‘brands’ would have over 700,000 and 900,000 subscribers on any other platform.

Fortunately for OHFA we have a great team in C&M that makes sure we don’t have to blend gadgets or blow them up.

LinkedIn – More Than a Resume

• All about your network (friends, co-workers)• Highest average user age• Highest average household income per user• One reason to never burn bridges• Be professional• Keep things updated and current• Join groups• Ad value to be seen as an expert or influencer

How Do You Present Yourself?

• How would a potential employer view your social media profiles?

• If you’d be embarrassed to show your Mom…

• Take the time to clean up your profiles before you learn a hard lesson. Employers DO use Linkedin.

Pinterest – Ruled by Women

• Perfect platform for: crafts, babies, weddings, cooking, baking, decorating and fashion

• 70% of the user base is female• Photo driven site• ‘Boards’ are categories; centered around your

interests• Users will ‘pin’ to share w/ others• Fastest growing platform

Scrolling through Pinterest with the ability to stop and pin something…

Pinterest board’s help separate content into sections to help with your search.

Google+ - The Life Support Platform?

• Do you have a Google+ account?• Currently in a state of flux• Blogs and authors get a slight boost for SEO• Big focus on communities w/ a high level of

engagement (if you’re using it)• Google Hangouts

The Next Big Thing?

Instagram Has Staying Power

• Bought out by Facebook• People love pictures and using filters• Selfies?!?!• Businesses can combine pictures and #’s to

run campaigns and contests to generate more traffic and attention

Mistakes to Avoid

• DON’T troll• DON’T give bad customer service• DON’T have typos -- proofread (shorthand is fine)

• Think about what you’re sharing and why? Is there a purpose?

• Don’t leave questions go without a response!

It’s Called Social for a Reason

• Questions?