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Getting Hired 101 | Leveraging LinkedIn Benjamin W. Jackson LinkedIn Global Customer Operations – Talent Solutions

Getting hired 101 | Lessons from Where's Waldo

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Page 1: Getting hired 101 | Lessons from Where's Waldo

Getting Hired 101 | Leveraging LinkedIn

Benjamin W. JacksonLinkedIn Global Customer Operations – Talent Solutions

Page 2: Getting hired 101 | Lessons from Where's Waldo

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Page 3: Getting hired 101 | Lessons from Where's Waldo

Fail in fast forward.

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Benjamin W. Jackson

Greater Omaha Area l Online Media

www.linkedin.com/in/benjaminwjackson

Lessons that shaped my perspective

Customer Engagement Strategist, Intentional Leader, Entrepreneur

©2014 LinkedIn Corporation. All Rights Reserved.

Page 4: Getting hired 101 | Lessons from Where's Waldo

Modern Job Seeking

Develop yourprofessional network

Strategically pursue job opportunities

01

Establish Your

Online Identity

Become a Search Wizard

Optimize Your Profile

Get Recommended

Get Endorsed

Relationships Matter

Research and Connect

Groups, Influencers & Connections

Reduce the noise

Search like a pro

Job Seeker 2.0

02 03

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Becoming Waldo

©2014 LinkedIn Corporation. All Rights Reserved.

Page 5: Getting hired 101 | Lessons from Where's Waldo

STEP #1Establishing your online

professional identity

Page 6: Getting hired 101 | Lessons from Where's Waldo

Our Mission.

Connect the world’s professionals to make them more productive and successful

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The world’s largest professional network

1 As of Oct 29 2013

2 As of June 27, 2013

277M+Members Worldwide

Growing at more than two members per second >3M

91%1

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Company Pages

Fortune 100 companies use LinkedIn Talent Solutions to hire

1

©2014 LinkedIn Corporation. All Rights Reserved.

Page 8: Getting hired 101 | Lessons from Where's Waldo

Our Vision.Create economic opportunity for every professional in the world

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The business of connecting talent with opportunity

Talent Solutions

Marketing Solutions

Premium Subscriptions

Providing passive recruiting at scale and adding social relevancy to active job searches

Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web

Enabling professionals to be more productive with premium tools tailored by customer segment

10©2014 LinkedIn Corporation. All Rights Reserved.

Page 11: Getting hired 101 | Lessons from Where's Waldo

01 Ask the Wizard

11©2014 LinkedIn Corporation. All Rights Reserved.

Page 12: Getting hired 101 | Lessons from Where's Waldo

IdentityConnect, find, and be found

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Page 13: Getting hired 101 | Lessons from Where's Waldo

Optimize Your Profile

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01

Customize your URL

1. Job & career highlights2. Company & industry notes 3. Personal Notes

1. Short term experience2. Ongoing involvement3. Strategic level advising

13©2014 LinkedIn Corporation. All Rights Reserved.

Page 14: Getting hired 101 | Lessons from Where's Waldo

Social Validation | Recommendations01

Justin FowlerOwner of Fowler & Associates Insurance Services

Ben is a great idea man, reliable business partner, and an individual with a high degree of integrity. I've been extremely impressed by the creative campaigns that he developed while running his own companies in the past as well as the advice he has given me and other professionals on our marketing programs. Ben has a way of getting people enthused about their projects and delivering on deadlines that will impress you. You can count on him to help your business and you will enjoy the process. October 15, 2010, Justin was Benjamin's client

Ask some of your connections – like other service members and former colleagues – to write recommendations of your work.

14©2014 LinkedIn Corporation. All Rights Reserved.

Page 15: Getting hired 101 | Lessons from Where's Waldo

Social Validation | Endorsements

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01

Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches.

Awesomeness99+

Good Looking57

Funny47

Smells nice35

Most Endorsed For…

Page 16: Getting hired 101 | Lessons from Where's Waldo

STEP #2

Developing yourprofessional network

Page 17: Getting hired 101 | Lessons from Where's Waldo

Relationships Matter

It isn’t what you know, it is who you know…

02

Connect with people you know and trust

Join groups that your connections and prospective employers are involved in

Manage those relationships and add value to others

17©2014 LinkedIn Corporation. All Rights Reserved.

Page 18: Getting hired 101 | Lessons from Where's Waldo

Relationships Matter

It isn’t what you know, it is who you know…

02

18©2014 LinkedIn Corporation. All Rights Reserved.

Page 19: Getting hired 101 | Lessons from Where's Waldo

Relationships Matter

It isn’t what you know, it is who you know…

02

19©2014 LinkedIn Corporation. All Rights Reserved.

Page 20: Getting hired 101 | Lessons from Where's Waldo

STEP #3Strategically pursue job

opportunities

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Identify and Focus

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Find Open Opportunities

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Find jobs by keyword, title, company and a number offilters by leveraging advanced search.

22©2014 LinkedIn Corporation. All Rights Reserved.

Page 23: Getting hired 101 | Lessons from Where's Waldo

Think like a hiring manager

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• Can you describe your Most Significant Accomplishment?

• Scenario: How would you solve our current business problem?

23©2014 LinkedIn Corporation. All Rights Reserved.

Page 24: Getting hired 101 | Lessons from Where's Waldo

Think like a recruiter

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• We only hire interesting people who add value.

• Culture is my biggest concern, qualifications & experience are secondary

• When in doubt, do something.

24©2014 LinkedIn Corporation. All Rights Reserved.

Page 25: Getting hired 101 | Lessons from Where's Waldo

Don’t be that guy.

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03

25©2014 LinkedIn Corporation. All Rights Reserved.

Page 26: Getting hired 101 | Lessons from Where's Waldo

Modern Job Seeking

Develop yourprofessional network

Strategically pursue job opportunities

01

Establish Your

Online Identity

Become a Search Wizard

Optimize Your Profile

Get Recommended

Get Endorsed

Relationships Matter

Research and Connect

Groups, Influencers & Connections

Reduce the noise

Search like a pro

Job Seeker 2.0

02 03

26

Becoming Waldo

©2014 LinkedIn Corporation. All Rights Reserved.

Page 27: Getting hired 101 | Lessons from Where's Waldo

Transforming the way the world works.

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Questions?

linkedin.com/in/benjaminwjackson BenjaminWJackson.com twitter.com/benjacksonlive slideshare.net/BenjaminWJackson

28©2014 LinkedIn Corporation. All Rights Reserved.

Page 29: Getting hired 101 | Lessons from Where's Waldo

Appendix

29©2014 LinkedIn Corporation. All Rights Reserved.

Where’s Waldo and Where’s Wally images were used without permission from the author and leveraged with the purpose of entertainment and general awesomeness. To get more Waldo, go to whereswaldo.com. Buy the books, join the community and have fun searching for all things Waldo!