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Personalbranding
2.0
How technology willland you your next gig.
Christophe Pons PHD Media Worldwide
Why does it matter?
1 first impression Be Google-proof Integration vs segmentation
Recruiting Trends
Source: LinkedIn Recruiting Trends Benelux 2015
A quick test
A quick test
A quick test
A quick test
LinkedIn 2,5 million Belgian accounts
Real-time CV
Digital RolodexThought leadership
platformGlobal sourcing
tool
Think like a recruiter – and a search engine
TOP SKILLS
Think like a recruiter – and a search engine
TOP SKILLS 2014
Think like a recruiter – and a search engine
Think like a recruiter – and a search engine
HeadlineLocation
Profile pictureSnapshot
HeadlineLocation
Profile pictureSnapshot
Where do people look?
Summary
Summary
Summary
Education / experience / projects
Skills, Endorsements and recommendations
Showcase certifications and online courses
Contact info
• In your summary + in the contact details section.
• Use personal adresses
• Don’t overthink your privacy when looking for a job
Pro-active job search
Pro-active job search
LinkedIn Checklist
My profile picture is recent, clear and exerts friendliness and accesibilty.My headline describes my current situation / position and indicates a potential interest.My summary briefly describes where I come from, where I’m (ideally) heading and
contains contact details.My past and current experiences are detailed in keyword-rich text and describe my
involvement and accomplishments.My top-skills reflect my strengths and areas of further development and interest. I’ve registered my vanity URL and have set up click trackers throughout my integrated
social media landscape. I’m at least posting a piece of relevant content twice a week / I have published a couple
of valuable content pieces on Pulse that now appear in the LI search results.
A couple of interesting extra’s
• Turn off the "viewers of your profile also viewed” function.
• Vanity URLs• Use LinkedIn as a professional networking tool.• Don’t use standardized requests. • Try premium during critical job hunt periods:
the first 30 days are free and you can resign itat no cost.
• Write posts instead of status updates
• Participate in LI discussions / groups
• Host a group if none exist in your field
• LinkedIn Groups extra boost for your 2nd degree network
Become a thought leader: LinkedIn Pulse
Become a thought leader: LinkedIn Pulse
Become a thought leader: +
Be efficient
Measure
Parting thoughts on how to kickstart your career
• Find a learning organization otherwise tons of learningopportunities on- and offline.
• Reality eats the digital world for breakfast Engage and take action.
• READ
Questions?
Thanks!
bit.ly/ChristophePons
@XtophePons
@ponnepics
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