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Social Branding 2.0:Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working WomanHow to develop a marketing planHow to create a digital footprintHow to balance family, health and professional lifeHow to market your skills effectively in the internet age
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To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC.
Social Branding 2.0 Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working Woman
Greatness is achieved through action and the ability to dream!
The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do
anything you decide to do. - Amelia Earhart
When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then, for that is just the place
and time that the tide will turn. – Harriet Beecher Stowe
Who Am I – A Quest for Personal Definition
When you look in the mirror do you see the person you want to be?
Can you smile at the image before you?
Can you look at that face and answer the question “Who am I”?
Let Yourself be heardIt is now time to let yourself go and be heard
Defining yourself is first understanding who you are
Are you a woman of:Empowerment
Education
Belief
Ambition/Drive
Persistence
Risk
Define Who You AreWhat are your most proficient soft skills?
What are your most proficient technical skills?
What type of culture do you feel is the most ideal setting?
Are you a leader or individual contributor?
Do you prefer a team environment or autonomous role?
Do you prefer a risky or conservative culture?
Do you value training and development?
Are you pursuing your dreams?
Do you love your career?
Development of Goals and ObjectivesDevelop a list of goals achieved both personally and professionally
Develop a list of future goals you would like to achieve
Now think forward…..Do you have the capability to achieve your goals?
Do you have the tools and resources to find your way to successful completion?
What obstacles may stand in your way?
Am I balanced?
Develop a personal marketing plan
What is in my marketing plan?
Develop a strong understanding of who you are right now and who you want to becomeLook at the tools and resources you have available and determine those that will be the most effective to initiative your digital footprintStay focused on only a few networking resources so you can maintain a fresh edge on content, knowledge sharing and network relationship buildingDevelop a timeline for implementation Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation Be Consistent with your Brand! Align yourself with professional communities that will align you with the right relationships Launch!
Professional challenges we all faceMergers & Acquisitions
Global Recession
Outsourcing
Cost cutting initiatives
Higher Stock Risk/Lower Interest rates
Higher cost of education
Uncertainty of social security
Growing competition for technology skills
Be Prepared….Get an Edge on your Digital Footprint
Tools for Branding/Marketing Success
Google Profile – Your Virtual Business Card
Start a Blog – Share your knowledge with the world
Google Sites – Develop a URL Resume/Profile Page
Blellow – The potential future of professional micro-blogging
Twitter – Still the King of micro-bloggingHow do I use micro-blogging for my job search?
How many profiles should I have?
How do I track information that is important?
Is this a complete waste of time?
TweetReach.com – Who is paying it forward in the microblogging community
Ning.com – Where network communities come together
Google Products – They are your friend
Custom Searches – Find what you are looking for right at your fingertips
Meetup.com – It’s Not Just Social Anymore
YouTube – What is your channel?
Create a Fan Site – Celebrate your success
Aggregator sites to track my networks – Try Plaxo
Facebook – The age old dilemma between my professional and social life? What is appropriate? – BOTH!
Linkedin – The King and Queen of Professional Networking
Pipl.com – Professional Stalking but in the good way
Tracking my traffic – Now cyber stalking is getting fun
Work life Balance and Success:Real Life Stories of Woman Who have Achieved Greatness
Saucy B:Life and Times of a Self Proclaimed Saucy BitchFifteen Year Professional
Mother and dedicated wife
Bachelor’s Degree
Successful Blogger
Woman with strong morals, a tremendously positive look at life, a strong foundation of work and family and a sassy attitude
Website:www.lifeofsaucyb.com/
Twitter:@saucyb
Face to Face Charleston – Where Social Networking Meets Matchmaking
Martine Friedman has been a successful personal coach, business and marketing consultant and recruiter for many discriminating, successful executives, and start-up companies.
In 2009, after consulting with one of Charleston, South Carolina's largest wedding caterers and reading story after story of happy brides and grooms, everything came together and Martine decided to create a dating service that would help the many wonderful friends and clients she knew who had not yet found their perfect partners achieve their goals.
www.facetofacecharleston.com
Single mother of a wonderful 8 year old
Successful business woman
Reputable professional force in the Charleston community
Katie Visco – Pave Your LanePave Your Lane is Empowering people to find their passion, create a plan to embrace it, and run towards it fully!
www.paveyourlane.com
Katie's run across America to inspire people to follow their passions
3132 Miles from Boston to San Diego
Second Youngest female to ever run across the United States
Utilize Ning, Facebook and media to promote her cause while still maintaining strong relationships with family and friends
Life’s Lesson !
In the end, look deep inside. You must love:
Yourself
Friends
Family
Career
Beliefs
Morals
Cultural
Foundation of life
This will be your guiding force leading you in the path of success
Contact Information
Mark A. Leon
Talent Acquisition Specialist/Social Media Consultant
http://www.recruiterpoet.wordpress.com
Email: [email protected]
Phone: 612.812.5226
Profile: www.google.com/profiles/markalex222