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li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Stay tuned for Part 2
li: Jeff Ebbing t: @jeff_ebbing
Sm biz pgs 50 mil57% not sure if their effort on fb is worth it35% more valuable: cust fb fans
li: Jeff Ebbing t: @jeff_ebbing
So you want a facebook page
li: Jeff Ebbing t: @jeff_ebbing
What’s your goal?Build your brand?Attract new customers?Drive customers to your website?Improve customer service & support sales?Engage your audience?
li: Jeff Ebbing t: @jeff_ebbing
What’s your strategy?Why should anybody care your page exists?How can you make their life better?How will you communicate that?When & what will you post? What do you already have to help you tell
your story? (blogs, pix, videos, news) How can you become their problem-solver?
li: Jeff Ebbing t: @jeff_ebbing
Set up your page properly!You’re in this class.
Booya.
li: Jeff Ebbing t: @jeff_ebbing
Pay attention to your insightsYou’ll learn a LOT about your customersYou’ll learn a LOT about your businessYou’ll learn a LOT about yourself
You’ll learn a LOT about what Facebook can & can’t do for your business
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Make your biz page
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Great stuffBUT…
Better to focus on getting
comfortable with the page and how it works.
You can come back to this later.
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
180 x 180 pxUse your logo.
It’s gonna be TINY as people scroll through their newsfeeds, so less detail
is better.
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Pages you manage
Page tips & status
Event reminders
li: Jeff Ebbing t: @jeff_ebbing
FB Page InsightsEach tab displays
different page stats
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Possible stories in your newsfeed:Possible stories in your newsfeed:
15015000 You only see 20%
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Good to knowFamiliar: Be human. People relate to people. Timely: Stay current with what’s important to
your audience.Resource: Solve people’s problems. Share
good stuff.Novel: Be original. What makes you unique?
li: Jeff Ebbing t: @jeff_ebbing
li: Jeff Ebbing t: @jeff_ebbing
Engage fans with photos
h/t @anum :: anumhussain.com & hubspot.com for this series of slide graphics
li: Jeff Ebbing t: @jeff_ebbing
Use quality visuals
li: Jeff Ebbing t: @jeff_ebbing
Remove links from copy
li: Jeff Ebbing t: @jeff_ebbing
Increase post word count
li: Jeff Ebbing t: @jeff_ebbing
Try different punctuation
li: Jeff Ebbing t: @jeff_ebbing
Post to wall before album
li: Jeff Ebbing t: @jeff_ebbing
Keep link titles <100 char
li: Jeff Ebbing t: @jeff_ebbing
Publish after work
li: Jeff Ebbing t: @jeff_ebbing
Publish on weekends
li: Jeff Ebbing t: @jeff_ebbing
Use emoticons
li: Jeff Ebbing t: @jeff_ebbing
Social media calendar
Editorial calendar
li: Jeff Ebbing t: @jeff_ebbing
Before you post…Is it the right time?Is it shareable or likeable?Is it too long?Does it have a Call to Action (CTA)?Is it relevant?Have I promoted my product?Is it targeted?
li: Jeff Ebbing t: @jeff_ebbing
Tune into part 2 on Slideshare
li: Jeff Ebbing t: @jeff_ebbing
For next timeNo page?
Make oneShare your pains
Got a page?Make it betterCheck your stats
Paid ads & strategy
li: Jeff Ebbing t: @jeff_ebbing
More Slideshare fun from Jeff
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