20140520 donald clark

Social mediaOrganizations Don't Tweet People Do

Donald Clark

Baby Boomers Gen Y

Millenials

What issocial media?

Social MediaIS

the web

More social activity in last 10 years than last 10,000 years

iTunes 2001Wikipedia 2001Blogger 2003Wordpress 2003Facebook 2003Linkedin 2003Flickr 2004Youtube 2005Twitter 2006Slideshare 2006Google docs 2007Dropbox 2007Pinterest 2009Foursquare 2009Whatsapp 2009Instagram 2011Google + 2011Snapchat 2011

Where issocial media

going?

POLIC THEORY

Jade Lily & Torley Torgeson

Multiple devices

Wearables

First person shooter

First person thinker

Algorithms

Dec 2010

Immersion

$2 billion

Dec 2010

Dec 2010

How to use social media?

Blogging (content):1. People blog not organisations2. Have a ‘voice’ be yourself3. Be controversial4. All in the TITLE (7 amazing… )5. Use pictures6. Twitter, Facebook, Linkedin7. Feed

pointlessblog

POLIC THEORY

2,278,777 subscribers 96,818,914 views

Video:1. Be REAL, be RELAXED2. TITLE (description, meta-tags)3. YouTube channel (structure)4. Choose thumbnails5. Embed your video6. Audio matters7. Short!

Twitter (curiousity):1. Be REAL, be INTERESTING2. Links to useful stuff3. Use hashtags4. Reply, retweet, favourite5. Pics (Twitpic) carry a camera6. Tweet from events7. Hootsuite, Tweetdeck

Find thingsSearch effectively with GoogleSearch the Social Web with other toolsUseful sources on the Social Web

Keep up to dateMonitor new stuff web contentRead industry, analyst & practitioner blogsSubscribe to blog/web feeds with an RSS reader

Build a trusted networkFacebookLinkedInTwitterYammerOther online communities

Communicate effectivelyGmail webmail SkypeGroup chat

Social media & LEARNINGShare resources & ideasShare your calendarShare filesShare weblinksShare photos, videos and screencastsShare presentationsShare ideas and experiences by bloggingShare ideas and experiences by podcasting

Collaborate effectivelyWork collaboratively on a documentCollaborate on ad hoc documents in real-timeCreate a collaborative resource using a wikiSet up a group space

Productivity gainsUse a good web browserUse a personal online dashboardUse other personal productivity toolsUse other team productivity tools

1) everything that’s already in the world when you’re born is just normal;

2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it

3) anything invented after you’re thirty is against the natural order

of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it

gradually turns out to be alright really.

Apply this list to movies, rock music, word processors and mobile phones to work out how old you are."

Why use social media?

Why:1. If you don’t others will2. Massive communication3. Drives traffic to site4. Builds brand5. Network effects6. Increases SEO rankings7. Calls to action

Resistanceis

futile

Donald ClarkWebsitewww.PlanBlearning.com

BlogdonaldclarkplanB.blogspot.com

Emaildonald.clark@hotmail.co.uk

Twitter@donaldclark

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Napsterisation of marketing:• democratisation• decentralisation • disintermediation

•

DONALD CLARK

Bebsitehttp://planblearning.com/

Bloghttp://donaldclarkplanb.blogspot.com/

Emaildonald.clark@hotmail.co.uk

Twitter@donaldclark

FacebookDonaldClark