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Social mediaOrganizations Don't Tweet People Do
Donald Clark
Baby Boomers Gen Y
Millenials
What issocial media?
Social MediaIS
the web
More social activity in last 10 years than last 10,000 years
iTunes 2001Wikipedia 2001Blogger 2003Wordpress 2003Facebook 2003Linkedin 2003Flickr 2004Youtube 2005Twitter 2006Slideshare 2006Google docs 2007Dropbox 2007Pinterest 2009Foursquare 2009Whatsapp 2009Instagram 2011Google + 2011Snapchat 2011
Where issocial media
going?
POLIC THEORY
Jade Lily & Torley Torgeson
Multiple devices
Wearables
First person shooter
First person thinker
Algorithms
Dec 2010
Immersion
$2 billion
Dec 2010
Dec 2010
How to use social media?
Blogging (content):1. People blog not organisations2. Have a ‘voice’ be yourself3. Be controversial4. All in the TITLE (7 amazing… )5. Use pictures6. Twitter, Facebook, Linkedin7. Feed
pointlessblog
POLIC THEORY
2,278,777 subscribers 96,818,914 views
Video:1. Be REAL, be RELAXED2. TITLE (description, meta-tags)3. YouTube channel (structure)4. Choose thumbnails5. Embed your video6. Audio matters7. Short!
Twitter (curiousity):1. Be REAL, be INTERESTING2. Links to useful stuff3. Use hashtags4. Reply, retweet, favourite5. Pics (Twitpic) carry a camera6. Tweet from events7. Hootsuite, Tweetdeck
Find thingsSearch effectively with GoogleSearch the Social Web with other toolsUseful sources on the Social Web
Keep up to dateMonitor new stuff web contentRead industry, analyst & practitioner blogsSubscribe to blog/web feeds with an RSS reader
Build a trusted networkFacebookLinkedInTwitterYammerOther online communities
Communicate effectivelyGmail webmail SkypeGroup chat
Social media & LEARNINGShare resources & ideasShare your calendarShare filesShare weblinksShare photos, videos and screencastsShare presentationsShare ideas and experiences by bloggingShare ideas and experiences by podcasting
Collaborate effectivelyWork collaboratively on a documentCollaborate on ad hoc documents in real-timeCreate a collaborative resource using a wikiSet up a group space
Productivity gainsUse a good web browserUse a personal online dashboardUse other personal productivity toolsUse other team productivity tools
1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it
3) anything invented after you’re thirty is against the natural order
of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it
gradually turns out to be alright really.
Apply this list to movies, rock music, word processors and mobile phones to work out how old you are."
Why use social media?
Why:1. If you don’t others will2. Massive communication3. Drives traffic to site4. Builds brand5. Network effects6. Increases SEO rankings7. Calls to action
Resistanceis
futile
Donald ClarkWebsitewww.PlanBlearning.com
BlogdonaldclarkplanB.blogspot.com
Twitter@donaldclark
Facebookdonaldclark
Napsterisation of marketing:• democratisation• decentralisation • disintermediation
•
DONALD CLARK
Bebsitehttp://planblearning.com/
Bloghttp://donaldclarkplanb.blogspot.com/
Twitter@donaldclark
FacebookDonaldClark
