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View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/ Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool. Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective. This presentation will show: Different types of newsletters How to write content for your newsletter or announcement How to use graphics and images in your newsletter or announcement Subject line best practices When to send your email communications Why email and social media need to be used together Tools that can save you time Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
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HalfmoonYogaHalfmoonYoga
B•B•Q
Campaigns That Drive Action: Newsletters & Announcements
Featuring email and social engagement.
© 2014
Prescriptions For Online Success Series
2013 Constant Contact All Star Award Winner
Kim Butler, The URL Dr.
KimButler@TheURLdr.com
facebook.com/theurldr
@theurldr
#theurldrwebinar
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
AgendaWhat are campaigns, newsletters?
Email + Social: you have to use both!
Next Steps
Campaigns & Newsletters | Email | Email + Social | Next Steps
marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
pull response
Campaigns & Newsletters
What is acampaign?
push content
Campaigns & Newsletters
What is anewsletter?
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
Campaigns & Newsletters | Email | Email + Social | What’s Next?
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting and relevant
What do I write about?
How much is enough?
Focus.
Less is more.
?51%
November 2013
A picture is worth...
14
A picture is worth...
Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
Use images carefully!
Got pics?Some channels thrive on visuals
Repurpose & Reuse
Who is it “from?”
What’s the “subject?”
When do you send your communication?
Now, later or neverThree little words that rule your world
Who is it from?Winning the battle of priorities
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
Look greatBrand consistency
Subject lineWinning the battle of priorities
2SECONDS 2WORDS2TODAY
Winning the battle of priorities
Tomorrow: Need 3 Hammers – Can You Help?
Joe’s Pet Store Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes Still time! Openings available for children’s classes.
March Newsletter
Monthly is most common
Ask yourself: “When are my readers likely to take the action I want?”
When to send
Find your best day
Send your e-mail, watch for best response
Select 3 days in the week to test
Divide your list into3 groups of people
1
2
3
Find your best time
Select 3 times on the day with the best results
Use same 3 groups of people
Send email at 3 different times of day, note time with best results
1
2
3
When to send or postDo not be romanced by a high open rate –measure actions!
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Practical advice
Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
Email + Social
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Email + Social
Campaigns & Newsletters | Email | Email + Social | Next Steps
Next Steps
Tools to expand your reachSimple Share tool
Next Steps
Tools to expand your reachSocial media buttons
At register
With the check at end of the meal
On registration forms
Next Steps
Tools to expand your reachOffline
Web sign-up tool(app for website, Facebook, etc)
Next Steps
Tools to expand your listOnline
44
Next Steps
Tools to expand your list
Text to Join™ from Constant Contact
TXT
Scan to Join™from Constant Contact
Content calendar for all channelsS M T W T F S
1 2 Tips for Spring• Newsletter• Facebook• Twitter• LinkedIn
3 4 5
6 7 Motivation Monday• Facebook• Pinterest
8 9 10 11 New Product • Newsletter• Facebook• Twitter
12
13 14 Motivation Monday• Facebook• Pinterest
15 16 Staff Pics• Facebook• Instagram• Newsletter
17 18 19
20 21 Motivation Monday• Facebook• Pinterest
22 23 24 Event Photos• Facebook• Twitter
25 26
27 28 Motivation Monday• Facebook• Pinterest
29 Sale• Newsletter• Facebook• Twitter
30 Newsletter• Email• Facebook• Twitter
regular newsletter
blog post
theme days
multimedia
news/promotions
HalfmoonYogaHalfmoonYoga
B•B•Q
© 2014
Next Steps
Want help?
www.TheURLdr.com
The URL Dr. is your partnerin online marketing & web design
HalfmoonYogaHalfmoonYoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com
HalfmoonYogaHalfmoonYoga
B•B•Q
HalfmoonYogaHalfmoonYoga
B•B•Q
HalfmoonYogaHalfmoonYoga
B•B•Q
Win the chance for your small businessto be on the radio
To Enter:Like The URL Dr.’s Facebook page
HalfmoonYogaHalfmoonYoga
B•B•Q
Get started today…
www.TheURLdr.com
Constant Contact ToolkitWant to learn more?
PrescriptionsForOnlineSuccess.comSelect Webinars and Radio
Online webinars& Radio show
Want help?
301-363-2710 KimButler@TheURLDr.com
The URL Dr. is your partner…
© 2014
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