Clube de Autores for SXSW PanelPicker

How to change an entire industry.

Up to recently, Brazilian book industry was focused on selling international best-sellers through print and channeling new writers to cheaper ebook formats.

The thing is ebooks were (and still are) read by less than 5% of the population. Over 95% still prefer print, which created a barrier for every new storyteller to reach their audience.

It was time to change that.

What did we do?1. Started the 1st Latin American self publishing company

that also sold in print

Authors publish their books online

(for free)

In the process, they establish how much they want to earn

per copy sold

Book price = authors rights + costs + CDA

fee

Book is sold in print

through CDA

Ebook version is distributed online

Each sale generates money to all the chain

(It’s a fairly simple business model)

2. Media acknowledgement drove access numbers upStarting a continuous flow of books published through the platform and allowing our team to

understand authors’ needs in order to deliver more products and services

This rapidly gained attention

3. So we added a services marketplace.(and, instantly, almost 1K professionals

selling their services to authors)

We understood authors needed more than publishing

4. We added vertical whitelabels.(allowing companies and groups to curate content

and attack different markets)

And that a certain amount of curation was needed

5. An entire business ecosystem

Rewards Programme

Distribution hubBadgesSocial integration

Talk shows

Collaborative innovation

What else?

10% all books

in Brazilhere.

Today, of

published per year

are

And 85% of self-publishing book market

belongs to Clube de Autores’ network.

ALL WE DID WAS THE OBVIOUS:

ALLOW STORYTELLERS TO TELL THEIR STORIES (WITH NO BARRIERS).

AND WE GREW BECAUSE OF THIS COMMITMENT TO A COMMUNITY OF STORYTELLERS.

How was our business ecosystem developed

How being a small start-up was a strategic asset

What will we cover in this panel?

How does our collaborative innovation process works to detect new opportunities

How we read trends and plan our future in a highly competitive and traditional market

This is our story.