CC business models case studies

Remix, Reuse, RecycleCreative Industries Business

Model Case Studies

Jessica CoatesProject Manager, Creative Commons Australia

June 2010

Cultural C

apital by Tam

ar Leaver, http://ww

w.flickr.com

/photos/tamaleaver/2046561465/ available under a C

reative C

omm

ons Attribution 2.0 licence, http://creativecom

mons.org/licenses/by/2.0/deed.en

CRICOS No. 00213J

ccAustralia’s current work

Australian government adoption of CC

Open access principles for galleries, libraries, archives and museums

Business models case studies

(oh, and our v3.0 licences)

Why case studies?

CCau doesn’t have the resources for statistical evidence

So focus on qualitative, not quantitative advocacy tools –

teach by example

“What artists need to see before they can feel confident about the licenses are examples of other[s] taking the

licenses; incorporating them into their practices.”

- OpenBusiness.cc, http://www.openbusiness.cc/wp-content/uploads/2006/11/ACEReport.pdf

How case studies?

Wiki produced collaboratively with

head office - initially 100, now 250

We do as many as we can – also

encourage students and volunteers

(great way of getting across CC)

Use broad range of examples,

prominent and obscure

Use standard template focusing on

models, motivations and outcomes -

interviews and quotes!http://wiki.creativecommons.org/Case_Studies/SomeRightsReserved

Vol. 1 – Building an Australasian Commons

Printed volume adds “legitimacy”

(pretty is important)

60 cases studies from Australia and

region

Categorised by sectors: music, film,

text, visual arts, government,

education, social justice

Good impact – can see in

government reports etc

http://creativecommons.org.au/casestudiesvol1

Vol II - Why CI business models?

One of the areas of most interest/debate

Responds to Australia Council for the Arts digital content report –defines ‘business models’ to include:

– new audiences– new domains– new incomes– new support

http://www.australiacouncil.gov.au/about_us/strategies_2/arts_content_for_the_digital_era

New Audienceshelping creators connect with and maintain audiences

“It delivers news in a totally new way – unprocessed and raw “from the horse's mouth” . . . it believes in the power

of compelling ideas to propel themselves into political

consciousness if they are able to get exposure and be debated” - Scoop Mission Statement, http://www.scoop.co.nz/about/mission.html

Pacific Scoop

http://pacific.scoop.co.nz/ , CC BY-NC-ND

Generic 2.0 Yoko Ono by cliff1066™, http://flickr.com/photos/nostri-imago/2873284890

“Brava to Ms. Ono for introducing her work into the

realm of "open culture," this is a brave and significant step. It makes me very happy to see this kind of dialogue and risk-

taking happen with artists whose legacies and cultural influence are as broad as

hers.”– Xeni Jardin, Boing Boing,

http://boingboing.net/2009/10/14/yoko-ono-embraces-cr.html

New Domainsfacilitating creation, collaboration and experimentation

Yoko Ono Remix Comp

New Incomesmaking money

Nina PaleySita Sings the Blues

Total donations from people who appreciate her giving out free content: $23,000

Profits from her online store which sells merchandise and DVDs: $19,000

Theatrical distribution revenues: $3,000 (out of total box office tally of $22,350)

Additional DVD distribution: $3,000

Broadcast television distribution: $3,000

Revenue from Central Cinema in Seattle which showed the film: $4,000

Grand total: $55,000

- How to Make $55,000 by Giving Away Your Work, Wall Street Journal, http://blogs.wsj.com/digits/2009/11/23/how-to-make-

55000-by-giving-away-your-work/

Screenshot from Sita Sings the Blues, Nina Paley, http://www.sitasingstheblues.com/ , CC BY-SA

New Supportmaking creative practice easier

“What a wonderful little chunk of software. It should be a standard installation at every

paint store. ” - Mr Jalopy,

http://www.dinosaursandrobots.com/2008/10/multicolr-stunningly-elegant-

flickr.html

Idee Multicolr Search Lab

http://labs.ideeinc.com/multicolr/

Thanks

creativecommons.org

wiki.creativecommons.org/casestudies

creativecommons.org.au

info@creativecommons.org.au

CRICOS No. 00213J

This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see

http://creativecommons.org/licenses/by/2.5/au/.

Images in the slideshow are licensed as marked.

Carpeted com

mons by G

lutnix, http://ww

w.flickr.com

/photos/glutnix/2079709803/in/pool-ccswagcontest07 available

under a Creative C

omm

ons Attribution 2.0 licence, http://creativecom

mons.org/licenses/by/2.0/deed.en