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“Change is not a threat, it’s an opportunity.
Survival is not the goal, transformative suCCess is.”
– Seth Godin
CHANGE IS INEVITABLE
SMART STRATEGY WINS
IMAGE IS EVERYTHING
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94% of CDN retail sales are
done at traditional brick-and-mortar
locations
CREATE SEAMLESS INTEGRATION
HYBRID BRICK & MORTAR RETAIL STORES ARE DRIVING THE FUTURE OF RETAIL
6% online
…versus
Webrooming
Showrooming vs
91% of CDNs say it’s
easier to complete a purchase in-store vs
online or mobile
POP-UPS TAKE ADVANTAGE OF THE
UNIQUE OPPORTUNITIES THAT
Shop.ca
PRESENT FOR E-COMM RETAILERS
Samsung Galaxy Studio
Nike bowery stadium
GEOTARGETING
DATA MINING
PERSONALIZATION EMBRACE MOBILE
TECHNOLOGY
32% of consumers want the convenience of online shopping in traditional
stores
50% of shoppers are happy to
provide retailers with their personal
information
PERSONALIZATION
DATA MINING
EMBRACE MOBILE
TECHNOLOGY GEOTARGETING
Mazda Case Study 1,000
users changed their route to visit a
dealership
5,000 clicked on branded
pins & ads to find out more
PERSONALIZATION
GEOTARGETING
EMBRACE MOBILE
TECHNOLOGY
DATA MINING
Data Collection
Purchase Behaviours
Future Purchases
SILOS
RETAILERS WILL NOT SUCCEED BY OPERATING IN
STRATEGIC PARTNERSHIPS
DRIVE SMART RESULTS
CONTENT CREATION
INVOLVE ALL OF YOUR PARTNERS IN
ASSIST IN-STORE SALES
USE TABLETS TO
MAXIMIZE ENGAGEMENT
TEST & LEARN ENVIRONMENT
DRIVE SMART RESULTS WITH A
MATTERS
FIT, FINISH, & FEEL
WEST EDMONTON MALL
CASE STUDY
SPORT CHEK FLAGSHIP STORE
WEST EDMONTON MALL
CASE STUDY
SPORT CHEK FLAGSHIP STORE
CASE STUDY
SPORT CHEK PARTNERSHIP
CASE STUDY
SPORT CHEK PARTNERSHIP
WAY OF THE FUTURE
OR ON THE STREETS,
LFD SIGNAGE IS THE
WHETHER IT’S IN STORES
in ConCLusion…
THE TIME IS NOW TO RE-IMAGINE THE CUSTOMER EXPERIENCE
CHANGE IS INEVITABLE
SMART STRATEGY WINS
IMAGE IS EVERYTHING
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THANK YOU
G.COUTTS@SAMSUNG.COM
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