Top 5 Highlights Of The 2016 Glassdoor Summit

TOP 5 HIGHLIGHTS OF THE 2016 GLASSDOOR SUMMIT

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1.  Transparency 2.  Employer Brand 3.  Culture 4.  Candidate Experience 5.  Engage with your Employees

But we want to hear from you too!

#GDChat

TOP 5 HIGHLIGHTS

A L I C I A G A R I B A L D I Associate Director of Marketing at Glassdoor

R A C H E L B I T T E Chief People Officer at Jobvite

OUR PRESENTERS

TRANSPARENCY

Of job seekers say that it's important to work for

a company that embraces transparency

90%

Of executives believe "our consumers demand

transparency" 1

2

75%

1) Glassdoor U.S. Site Survey, January 2016 2) Global Consumer Executive Top of Mind Survey, June 2015

With transparency comes a tremendous responsibility and an

enormous opportunity.

From Katie Burke, VP of Culture and Experience, HubSpot

The conversation is happening without you whether or not you like it.

Empower your employees to truly own culture, and in turn it will become more transparent.

From Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition, ATB Financial

From Josh Bersin, Principal, Bersin by Deloitte, Deloitte Consulting LLP

If your company has issues, people are talking about them, and you’ll suffer if you’re not aware of

them or comfortable addressing them.

EMPLOYER BRAND

Of job seekers consider an employer’s brand

before even applying for a job

75%

3) CareerArc, 2015 Employer Branding Study

3

From Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition, ATB Financial

Prioritize your employer brand just as much as you prioritize your consumer brand.

From Rusty Rueff, Former EVP of HR at EA and PepsiCo, Glassdoor Board Director

Learn from past employees about what

the employer brand meant to them.

From Lisa Smith-Strother, Sr. Director & Global Head of Employer Branding & Diversity Talent Attraction, Ericsson

Employer brand doesn’t just involve HR. Listen to your employees, and get them involved.

What’s EVP Anyway? EVP stands for employee !value proposition.""It’s your company’s unique offerings, associations and values as experienced by employees.""An EVP is built on employee feedback data both. An EVP will change over time as a company grows, matures, and evolves.

Build out the story that you want to tell

candidates and to reiterate to employees.

From Andrew Levy, Head of Talent Brand, Uber

CULTURE

4) Deloitte, 2016 Global Human Capital Trends report

Culture has become one of the most important

business topics of 2016. 4

Of leaders believe company culture gives

them a competitive advantage

82%

5) Deloitte 2015 Human Capital Trends

5

It is imperative to proactively define culture and success measures.

GLASSDOOR VALUES

•  We are humble •  We are not arrogant •  We are scrappy

•  We are not lazy

JOBVITE VALUES

•  Customers matter most •  Collaborate openly and honestly to

build trusting relationships

•  Always pursue a better way •  Perform and your professions peak

•  Be humble, optimistic and joyful

From Leela Srinivasan, CMO, Lever

Every review matters. How you respond to negative reviews helps people on the

outside understand the quality of the culture you’re building.

Culture is a business priority. Investing in

your culture makes you more human.

From Katie Burke, VP of Culture and Experience,

HubSpot

From Andrew Chamberlain, Chief Economist, Glassdoor

There’s a correlation between highest-rated CEOs and companies with great employee satisfaction.

CANDIDATE EXPERIENCE

From Lucia Luce Quinn, Chief People Officer, Forrester

“The soft stuff is the hard stuff,” so focus on

getting to know candidates and creating a great

experience for them.

“Don’t boil the ocean,” meaning don’t try to tackle changing your entire candidate experience at once.

From Ana Recio, Global Head of Recruiting at Salesforce

Use candidate feedback to prioritize

what you need to improve first.

From Kimberlea Kozachenko, Senior Leader, Talent

Attraction & Acquisition, ATB Financial

Engage Your Talent •  Set and stick to your “gold

standard.” •  Reimagine the decline. •  Innovate using the tools you

already have. •  Be unique and authentic.

Engaging and getting comfortable with transparency early on provides a competitive

advantage for companies willing to take that risk.

From Katie Burke, VP of Culture and Experience, HubSpot

© 2016 Jobvite, Inc.

EMPLOYEE ENGAGEMENT

From J.T. O’Donnell, Founder & CEO, Work It Daily

Step back, and take a moment to listen to hear things differently.

From Arianna Huffington, CEO, Thrive Global

Employee satisfaction matters because

engaged employees build stronger, more

successful companies.

Best places to work companies, that have especially strong cultures, outperformed the S&P500 by an

average of 122%. From Andrew Chamberlain, Chief Economist, Glassdoor

Create a company and culture that you love.

From Lisa Sugar, President & Founder, POPSUGAR

Of employers believe retention rates would be higher if

candidates had a clearer picture of what to expect about

working at the company before taking the job

67% 95%

Of organizations admit to making bad hires, and these

decisions can cost organizations hundreds of

thousands of dollars 6) Interactive Survey for Glassdoor, 2014 7) Brandon Hall Group, 2015

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Q&A