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TOP 5 HIGHLIGHTS OF THE 2016 GLASSDOOR SUMMIT
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1. Transparency 2. Employer Brand 3. Culture 4. Candidate Experience 5. Engage with your Employees
But we want to hear from you too!
#GDChat
TOP 5 HIGHLIGHTS
A L I C I A G A R I B A L D I Associate Director of Marketing at Glassdoor
R A C H E L B I T T E Chief People Officer at Jobvite
OUR PRESENTERS
TRANSPARENCY
Of job seekers say that it's important to work for
a company that embraces transparency
90%
Of executives believe "our consumers demand
transparency" 1
2
75%
1) Glassdoor U.S. Site Survey, January 2016 2) Global Consumer Executive Top of Mind Survey, June 2015
With transparency comes a tremendous responsibility and an
enormous opportunity.
From Katie Burke, VP of Culture and Experience, HubSpot
The conversation is happening without you whether or not you like it.
Empower your employees to truly own culture, and in turn it will become more transparent.
From Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition, ATB Financial
From Josh Bersin, Principal, Bersin by Deloitte, Deloitte Consulting LLP
If your company has issues, people are talking about them, and you’ll suffer if you’re not aware of
them or comfortable addressing them.
EMPLOYER BRAND
Of job seekers consider an employer’s brand
before even applying for a job
75%
3) CareerArc, 2015 Employer Branding Study
3
From Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition, ATB Financial
Prioritize your employer brand just as much as you prioritize your consumer brand.
From Rusty Rueff, Former EVP of HR at EA and PepsiCo, Glassdoor Board Director
Learn from past employees about what
the employer brand meant to them.
From Lisa Smith-Strother, Sr. Director & Global Head of Employer Branding & Diversity Talent Attraction, Ericsson
Employer brand doesn’t just involve HR. Listen to your employees, and get them involved.
What’s EVP Anyway? EVP stands for employee !value proposition.""It’s your company’s unique offerings, associations and values as experienced by employees.""An EVP is built on employee feedback data both. An EVP will change over time as a company grows, matures, and evolves.
Build out the story that you want to tell
candidates and to reiterate to employees.
From Andrew Levy, Head of Talent Brand, Uber
CULTURE
4) Deloitte, 2016 Global Human Capital Trends report
Culture has become one of the most important
business topics of 2016. 4
Of leaders believe company culture gives
them a competitive advantage
82%
5) Deloitte 2015 Human Capital Trends
5
It is imperative to proactively define culture and success measures.
GLASSDOOR VALUES
• We are humble • We are not arrogant • We are scrappy
• We are not lazy
JOBVITE VALUES
• Customers matter most • Collaborate openly and honestly to
build trusting relationships
• Always pursue a better way • Perform and your professions peak
• Be humble, optimistic and joyful
From Leela Srinivasan, CMO, Lever
Every review matters. How you respond to negative reviews helps people on the
outside understand the quality of the culture you’re building.
Culture is a business priority. Investing in
your culture makes you more human.
From Katie Burke, VP of Culture and Experience,
HubSpot
From Andrew Chamberlain, Chief Economist, Glassdoor
There’s a correlation between highest-rated CEOs and companies with great employee satisfaction.
CANDIDATE EXPERIENCE
From Lucia Luce Quinn, Chief People Officer, Forrester
“The soft stuff is the hard stuff,” so focus on
getting to know candidates and creating a great
experience for them.
“Don’t boil the ocean,” meaning don’t try to tackle changing your entire candidate experience at once.
From Ana Recio, Global Head of Recruiting at Salesforce
Use candidate feedback to prioritize
what you need to improve first.
From Kimberlea Kozachenko, Senior Leader, Talent
Attraction & Acquisition, ATB Financial
Engage Your Talent • Set and stick to your “gold
standard.” • Reimagine the decline. • Innovate using the tools you
already have. • Be unique and authentic.
Engaging and getting comfortable with transparency early on provides a competitive
advantage for companies willing to take that risk.
From Katie Burke, VP of Culture and Experience, HubSpot
© 2016 Jobvite, Inc.
EMPLOYEE ENGAGEMENT
From J.T. O’Donnell, Founder & CEO, Work It Daily
Step back, and take a moment to listen to hear things differently.
From Arianna Huffington, CEO, Thrive Global
Employee satisfaction matters because
engaged employees build stronger, more
successful companies.
Best places to work companies, that have especially strong cultures, outperformed the S&P500 by an
average of 122%. From Andrew Chamberlain, Chief Economist, Glassdoor
Create a company and culture that you love.
From Lisa Sugar, President & Founder, POPSUGAR
Of employers believe retention rates would be higher if
candidates had a clearer picture of what to expect about
working at the company before taking the job
67% 95%
Of organizations admit to making bad hires, and these
decisions can cost organizations hundreds of
thousands of dollars 6) Interactive Survey for Glassdoor, 2014 7) Brandon Hall Group, 2015
7
6
Q&A