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Good to Great
The anatomy of a world-class recruiter
Insights from Social Talent
Perform Research Data
#HRdergi
Johnny CampbellCo-Founder & CEO
@socialtalent
/johnnycampbell
Metric Driven Recruitment
Candidate Applications
Invited to Interview
2nd Interview
Offer
Accept
Start
Your standard
Recruitment Funnel
Candidate Applications
Invited to Interview
2nd Interview
Offer
Accept
Start
Lack of quality candidates
= bottleneck
Candidate Applications
Invited to Interview
2nd Interview
Offer
Inbound Recruitment Funnel
Career Website Visitors
Clicks on “Apply” button
100
5Low application volume
Average Conversion
Rate:
Potential Candidates Identified
Potential Candidates Contacted
Engage Candidates
Submit
Candidate Applications
Invited to Interview
2nd Interview
100
10
2
0.25 5
40
200
2000
Outbound Recruitment FunnelAverage
Conversion Rate:
Potential Candidates Identified
Potential Candidates Contacted
Engage Candidates
Submit
Your Goal:
100
95
70
16.6
Greater search accuracy
Effective messaging
Employer Branding
Granularly analyses recruiter web behaviour over time
2928 sourcers monitored 900 sourcers with performance data
Professional NetworksOther Social NetworksJob BoardsOthers
• Recruiters spend 7x more time (46%) on LinkedIn than all Job Boards combined (7%)
Recruiters’ Average Daily Web Usage
Average Daily Web Pages Visited
0
37.5
75
112.5
150
High Medium Low
Number of Web Pages Visited
High Performers spend 36% less time on the internet than
Low Performers
2
1 High Performers use the internet more efficiently
Average Daily LinkedIn Pages Visited
0
22.5
45
67.5
90
High Medium Low
Professional Networks (LinkedIn) Usage
Low Performers spend 60% more time
on LinkedIn than High Performers
2High Performers use LinkedIn less (but use it more effectively)
Searches Conducted
0
4
8
12
16
High Medium Low
Searches Conducted per day
High-performing
Recruiters conduct 65% fewer searches per day than Low-
Performing Recruiters
How can you perform better if you search less?
Java Developer
("java" OR "j2e" OR "j2ee" OR "jee" OR "j2me" OR "j2se" OR "javaee" OR "javabeans" OR "jdk" OR "jsp" OR "jboss" OR "jsf" OR "json" OR "jquery" OR "jvm" OR "javascript" OR "js" OR "node js" OR "apache" OR "beans" OR "corejava" OR "eclipse" OR "ejb" OR "grails" OR "gwt" OR "hibernate" OR "hibernateorm" OR "maven" OR "mvc" OR "objective c" OR "scala" OR "scripting" OR "servlets" OR "spring" OR "struts" OR "tomcat" OR "uml" OR "unit" OR "weblogic" OR "websphere")
("developer" OR "dev" OR "programmer" OR "devops" OR "develop" OR "developing" OR "development" OR "developed" OR "developpeur" OR "design" OR "designer" OR "desinger" OR "architect" OR "analyst" OR "coder" OR "coding" OR "consultant" OR "contractor" OR "engineer" OR "engineering" OR "entwickler" OR "expert" OR "eng" OR "enginer" OR "enginner" OR "entwicklerin" OR "ingenieur" OR "guru" OR "ninja" OR "ontwikke laar " OR "program" OR "programator " OR "programmeur" OR "programmierer" OR "programista" OR "software" OR "softwareentwickler" OR "technical lead" OR "utvikler")
3 High Performers spend less time searching
Advanced Search % of all Search
0
6.5
13
19.5
26
High Average
% Use of Advanced Search
High-performing Recruiters use
Advanced Search 4X more often than
average
Advanced Search % of all Search
0
3.75
7.5
11.25
15
High Average
% of Searches that contain Boolean
High-performing Recruiters use
Boolean 2x more often than average
4High Performers leverage Advanced Search & Boolean to be more efficient
Before 2pm
0
15
30
45
60
High Medium Low
High-performing Recruiters conduct less searches in the
morning (before 2pm)
What time of day do Recruiters Search?
If high performing recruiters are
spending less time searching in the
morning…
what exactly are they doing instead?
Source: Yesware, December 2013
5High Performers spend their mornings engaging with candidates
Social Media Visits (%)
0
4.5
9
13.5
18
High Medium Low
High-performing Recruiters spend 8x more time on social
sites
Use of Social Media
<500 Connections
0
15
30
45
60
Highest (>40%) Lowest (<10%)
Response Rates by size of LinkedIn Network
>2000 Connections
0
15
30
45
60
Highest (>40%) Lowest (<10%)
Response Rates by size of LinkedIn Network
Poorly networked recruiters are over
10 times more likely to have low response
rates
6 High Performers leverage Social to build trust
Hi Johnny,Your experience with Social Talent overthe last 5 years really made you jump offthe page when I viewed your profile...
Members with strong* networks report response rates 10X better than those
with weak* networks
* >2,000 LinkedIn Connections ** <500 LinkedIn Connections Source: Social Talent/ AMS Global Sourcing Survey 2014
Robert Cialdini: 6 Key Principles of Influence
Robert Cialdini: 6 Key Principles of Influence
1. Smart Sourcers use the web less (but use if efficiently)
2. Master LinkedIn, don't be a slave to it (under-performers waste 60% more time on LinkedIn)
3. High Performers Search less but search better (65% fewer searches)
4. High performers use Advanced Search & Boolean more (4X & 2X)
5. Engage in the morning & search in the afternoon to be successful (6am emails, 8am calls)
6. Use Social to build trust & reputation online (convert more candidates & improve responses)
RecruitLearn Perform
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