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Bring your talent brand to life in 4 easy steps
Cara Barone Solutions Consultant
Julie Dragon Account Manager
LinkedIn #intalent
What is a brand?
#intalent
Definition: A distinguishing symbol, mark, logo, name, word, or sentence or a
combination of these items that companies use to distinguish their product from others
in the market
#intalent
Four steps to bring your talent brand to life
• Define • Optimize • Measure • Grow
#intalent
Define
#intalent
Research your company
#intalent
Research your company
#intalent
Research your company
#intalent
Research your company
#intalent
Research your company
#intalent
20%
Products & services
56%
Great place to work
17%
Great people
7%
Prestigious
Reputation is the strongest driver of job consideration
#intalent
Optimize
#intalent
• Number of followers • Company & career page visitors • Visitor demographics
Understand your company’s assets on LinkedIn
#intalent
Use your company page to provide insight on your company’s mission and vision.
Differentiate your company and career page
#intalent
Differentiate your company and career page
Take advantage of the modules available on the career page to highlight your brand’s personality to draw emotion.
#intalent
• Repurpose content • Get personal • Focus on the candidate experience • Align with your brand
Leverage your career page on LinkedIn
#intalent
• Repurpose content • Get personal • Focus on the candidate experience • Align with your brand
Leverage your career page on LinkedIn
#intalent
3x More likely to apply
for jobs
Focus on followers
#intalent
Focus on followers
#intalent
78% More likely to accept
Recruiter InMail
Focus on followers
#intalent
71% Of followers are interested in
updates on job opportunities
Start a conversation with your followers
#intalent
Start a conversation with your followers
#intalent
Start a conversation with your followers
#intalent
Thought leadership & industry news 40%
Talent brand 25%
Just for fun 5%
Company & product news 20%
Event promotion 10%
#intalent
Develop a well-blended content strategy
#intalent
Monday Tuesday Wednesday Thursday Friday
Message We couldn’t be more excited to announce this... (insert APAC bit.ly)
HOT JOB: Do you love to be challenged by your amazing peers and clients every day? Look no further for the perfect career move!
Developing apps without being able to test changes to your code in real time is painful. Check out these tips on how to alleviate the pain: link
Calling all Stanford techies…We will be on your campus next week – let’s talk about summer internships. Click this CheckIn link to preregister.
Friday fun: insert image of team lunch OR any catchy image found online OR interesting fun fact.
Type Press release Job post link Blog post Event registration Image
Target audience
Marketers UX designers Engineers Students Everybody
Publish to LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook, Twitter
LinkedIn, Facebook, Instagram, Pinterest
Content types:
Thought leadership Talent brand Company/product news Event promotion Just for fun
Develop an editorial plan
Measure
#intalent
Putting it all together
Awareness
Engage
Leads
Hire
#intalent
• Status update performance
Understand your analytics
#intalent
• Follower insights
Understand your analytics
#intalent
• Career page analytics
Understand your analytics
#intalent
Consider these questions when setting goals
Where do you want to see growth?
#intalent
Consider these questions when setting goals
#intalent
How do you line up with followers of other companies on LinkedIn?
Consider these questions when setting goals
#intalent
Where do you want to be?
Consider these questions when setting goals
Do your follower and career page demographics align with your hiring goals?
#intalent
Grow
#intalent
• Visually align with viewers • Make content digitally consumable • Create a customized experience
Take action on your career page
#intalent
• Visually align with viewers • Make content digitally consumable • Create a customized experience
Take action on your career page
#intalent
• Visually align with viewers • Make content digitally consumable • Create a customized experience
Take action on your career page
#intalent
• Visually align with viewers • Make content digitally consumable • Create a customized experience
Take action on your career page
#intalent
Reach key talent pools with targeted status updates
Use follower demographics to personalize the conversation through targeted status updates. Reach outside your company’s followers through Sponsored Updates.
#intalent
Empower your employees
#intalent
Communicate your efforts internally: inform leadership
#intalent
Leverage APIs and plugins
#intalent
• Define who you are • Optimize your current presence • Measure your efforts • Grow beyond the basics
Next steps
#intalent
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