Bring your talent brand to life in 4 easy steps

 Cara Barone  Solutions Consultant

 LinkedIn

 Julie Dragon  Account Manager

 LinkedIn #intalent

What is a brand?

#intalent

Definition: A distinguishing symbol, mark, logo, name, word, or sentence or a

combination of these items that companies use to distinguish their product from others

in the market

#intalent

Four steps to bring your talent brand to life

•  Define •  Optimize •  Measure •  Grow

#intalent

Define

#intalent

Research your company

#intalent

Research your company

#intalent

Research your company

#intalent

Research your company

#intalent

Research your company

#intalent

20%

Products & services

56%

Great place to work

17%

Great people

7%

Prestigious

Reputation is the strongest driver of job consideration

#intalent

Optimize

#intalent

•  Number of followers •  Company & career page visitors •  Visitor demographics

Understand your company’s assets on LinkedIn

#intalent

Use your company page to provide insight on your company’s mission and vision.

Differentiate your company and career page

#intalent

Differentiate your company and career page

Take advantage of the modules available on the career page to highlight your brand’s personality to draw emotion.

#intalent

•  Repurpose content •  Get personal •  Focus on the candidate experience •  Align with your brand

Leverage your career page on LinkedIn

#intalent

•  Repurpose content •  Get personal •  Focus on the candidate experience •  Align with your brand

Leverage your career page on LinkedIn

#intalent

3x More likely to apply

for jobs

Focus on followers

#intalent

Focus on followers

#intalent

78% More likely to accept

Recruiter InMail

Focus on followers

#intalent

71% Of followers are interested in

updates on job opportunities

Start a conversation with your followers

#intalent

Start a conversation with your followers

#intalent

Start a conversation with your followers

#intalent

Thought leadership & industry news 40%

Talent brand 25%

Just for fun 5%

Company & product news 20%

Event promotion 10%

#intalent

Develop a well-blended content strategy

#intalent

Monday Tuesday Wednesday Thursday Friday

Message We couldn’t be more excited to announce this... (insert APAC bit.ly)

HOT JOB: Do you love to be challenged by your amazing peers and clients every day? Look no further for the perfect career move!

Developing apps without being able to test changes to your code in real time is painful. Check out these tips on how to alleviate the pain: link

Calling all Stanford techies…We will be on your campus next week – let’s talk about summer internships. Click this CheckIn link to preregister.

Friday fun: insert image of team lunch OR any catchy image found online OR interesting fun fact.

Type Press release Job post link Blog post Event registration Image

Target audience

Marketers UX designers Engineers Students Everybody

Publish to LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook, Twitter

LinkedIn, Facebook, Instagram, Pinterest

Content types:

Thought leadership Talent brand Company/product news Event promotion Just for fun

Develop an editorial plan

Measure

#intalent

Putting it all together

Awareness

Engage

Leads

Hire

#intalent

•  Status update performance

Understand your analytics

#intalent

•  Follower insights

Understand your analytics

#intalent

•  Career page analytics

Understand your analytics

#intalent

Consider these questions when setting goals

Where do you want to see growth?

#intalent

Consider these questions when setting goals

#intalent

How do you line up with followers of other companies on LinkedIn?

Consider these questions when setting goals

#intalent

Where do you want to be?

Consider these questions when setting goals

Do your follower and career page demographics align with your hiring goals?

#intalent

Grow

#intalent

•  Visually align with viewers •  Make content digitally consumable •  Create a customized experience

Take action on your career page

#intalent

•  Visually align with viewers •  Make content digitally consumable •  Create a customized experience

Take action on your career page

#intalent

•  Visually align with viewers •  Make content digitally consumable •  Create a customized experience

Take action on your career page

#intalent

•  Visually align with viewers •  Make content digitally consumable •  Create a customized experience

Take action on your career page

#intalent

Reach key talent pools with targeted status updates

Use follower demographics to personalize the conversation through targeted status updates. Reach outside your company’s followers through Sponsored Updates.

#intalent

Empower your employees

#intalent

Communicate your efforts internally: inform leadership

#intalent

Leverage APIs and plugins

#intalent

•  Define who you are •  Optimize your current presence •  Measure your efforts •  Grow beyond the basics

Next steps

#intalent