Mobile Recruiting Best Practices

 Katie Larmon  Digital Strategy Consultant

 LinkedIn  www.linkedin.com/in/katherinelarmon

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 Ahmed Nulla  Recruitment Product Consultant

 LinkedIn  @nuancerecruit

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Grammy Award Winner Oscar Award Winner Avery Fisher Prize

Plays with a 300-year-old Stradivarius violin made in 1713

 

Joshua Bell

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$32.17

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What are the issues he faced?

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LinkedIn September 2013 survey, 787 US and UK professionals

Active Candidates

Passive Candidates

74%

60%

Have viewed career opportunities sent to their inbox

72%

62%

Have visited a company site to learn about careers

67%

53%

Have browsed career opportunities on job board sites

64%

58%

Have browsed career opportunities on social and professional networks

45%

24%

Have applied to a job

43%

21%

Have uploaded a resume to send or attach to a job application

22%

11%

Have downloaded a company app in order to apply to a job

Your candidates are already on mobile

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Around

30% of our monthly unique job

viewers are looking at jobs on mobile device

Approximately

45% of our monthly visiting members

come to LinkedIn via mobile apps

90 LinkedIn profiles are viewed every second via mobile device

LinkedIn mobile facts, figure and solutions

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Mobile Recruiting Strategy & Best Practice

Serve the right info

Simplify the application Engage

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Serve up the right info  What candidates expect to see on your mobile careers site

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What candidates look for in a mobile site

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Orange, a French telecommunications company, has a mobile career app, which features many of the functions that job seekers expect, including a job search, the ability to share and email jobs, company information and an events calendar.

The Pepsi Possibilities app and mobile career site enable users to search job listings, email listings, catch up on PepsiCo’s recruiting feeds on the social web, activate job alerts, and apply via mobile.

What candidates look for in a mobile site

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Quick tips on creating a mobile site

•  Stay away from Flash •  Keep the text short and rely on visual

•  Use video players that actually work on mobile

•  Use responsive design

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 Schedule timely social media updates Engage: Time your outreach

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Persona Professional Personal Behavioral Professional Value Prop

Marketer

Title Seniority Experience Skill Education

Age Gender Location

**Preferred Device Time online Interests

Compensation Work/Life Balance Internal Mobility Challenging Work

Student

Engineer

   

   

   

Engage: Define your content audience  Consider your target audience when developing content for mobile

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Apply: Making things simple  Why candidates say they haven’t applied for jobs via mobile yet

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Apply: What does it look like on LinkedIn

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Apply: What does it look like on LinkedIn

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Apply: What does it look like on LinkedIn

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75% are not actively searching jobs

50% apply to join on mobile only not

desktop

30% of all jobs views are from mobile

We’re here to help

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MOBILE WORK WITH US ADS draw candidates from your

employee profiles to relevant job listings

INMAIL MESSAGES reach your candidates directly

and keep them warm, even when they are on the go

SERVE THE RIGHT

INFO

SPONSORED JOBS are highly relevant and mingled with

home page network updates in LinkedIn’s mobile app

JOB POSTS are now optimized for the small screen and feature

an easy mobile apply option

RECRUITER MOBILE packs the power of LinkedIn Recruiter onto your mobile device to find and

engage candidates on the go (iOS app or webapp)

APPLY ENGAGE

LinkedIn mobile optimized solutons

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