Usability247international localisation

International localisationFeb – 2015

“I'm unable to chat online with [XXX brand] representative.

It says live chat offline(Please contact between 7am and 11pm) I'm not sure which timezone it is following. I'm presently in India on vacation and would like to change my phone contract from pay monthly to pay & go. My contract ends next month i.e. 5/6/2014.

Please help as I need to change my contract asap.

Regards

Shilpa”

Even if you are not operating globally…

Task1: You are going to a party and would like to but a new pair of trousers and waistcoat. Using the url provided find products that you like and add them to your basket.

Should be:

Task 1: You are going to a party and would like to but a new pair of pants and a vest. Using the url provided find products that you like and add them to your cart.

• Associated with royalty

• Symbolises power, nobility, luxury and

ambition

Geert Hofstede, social psychologist, defines culture as:

"the collective programming of the mind distinguishing the members of one group or category of people from another"

Hofstede dimensions of national culture

▪ Power distance (PDI)

▪ the degree to which the less powerful members of a society accept and expect that power is distributed unequally.

▪ Individualism versus Collectivism (IDV)

▪ a preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.

▪ Masculinity versus Femininity (MAS)

▪ a preference in society for achievement, heroism, assertiveness and material rewards for success.

▪ Uncertainty Avoidance (UAI)

▪ the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.

Cultural dimensions for user experience

▪ Countries

▪ Russia

▪ US

▪ Germany

▪ Korea

try, c

“[refrigerator] manuals and on-screen instructions for the Russian users should be written as specific and detailed as possible.”

try, c

▪Massively

▪Multiplayer

▪Online

▪Games

MMOG’s

Navigation and control

Accessibility

Content and resources

Consistency

InteractivityVisual design

Feedback

Media use

Socialization

Assessment

Motivational usability

Player guidance and support

Design of learn strategies

Learnability

More than half the people in the world now live in cities.

By 2050, 2/3rds of the worlds population will live in cities.

004280

-citie

s-2014

Tokyo 37.6 million

That’s bigger than

Canada!

Top 10 cities by population (approx., 2014)

/20120522

colour

DangerSale

direction

Western

Hong Kong

Middle East

Pakistan

Isreal

different word length

unterschiedlichen Wortlänge

不同的字長

различная длина слова

différente longueur de mot

paul blunden

mobile: +44 (0)7855 823630

email: paul@usability247.com

or visit our website at www.usability247.com

Thank you!

Usability247international localisation

Presentations & Public Speaking

Witzel Localisation

Localisation performance measurement framework

Linguistic Resources for Localisation

Data Localisation Trends

LOCALISATION WORKING GROUP (LWG) Railways Localisation

Chapter 4 Approximate Localisation - ULisboalrm.isr.ist.utl.pt/lrm/ps/02_jsgm_localis_MSc_th4.pdf · 109 Chapter 4 Approximate Localisation The Approximate Localisation algorithms

Trajectory Development and Localisation

LOCALISATION PROJECT MANAGEMENT FRAMEWORK · Localisation Project Management System Localisation Project Management System is a web based application for managing the translation

Website Localisation Presentation

Results - Localisation zone :

Digital marketing content and the localisation process · Digital marketing content and the localisation process 7 Integrating new digital technologies into the localisation process

PATHWAYS TO LOCALISATION...closely to existing localisation commitments, frameworks, and indicators which are referenced. While the focus of Accelerating Localisation through Partnerships

Localisation & Navigation

Introduction to Localisation

Object recognition and localisation - Diplomarbeit · Object recognition and localisation Melanie Dietz Outline Neural Networks Basics Feed forward vs. backward Vision and localisation

QA, Localisation & Experience: The Perfect Combination for the Best Localisation (Fun4All2010)

Localisation Guide - WordPress.com...Localisation Guide Background • I thought I’d put a few notes together to facilitate localisation of my crisis manual • I believe localisation

Language Localisation

Beyond cortical localisation in clinico-anatomical correlationbcblab.com/BCB/Publications_files/Beyond cortical localisation in... · Research report Beyond cortical localisation

TaskAmigo india localisation