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Top 5 pitfalls of mobile traffic monetization

/How to earn more with MoneyTapp/

Basics

AD NETWORK

CPM

CPC

CPI$

5 pitfalls of mobile traffic monetization

You get wrong (or fake) data

1

Your ad network doesn’t work worldwide

2

3

Ad network decreasing effect

4

Endless SDK updates

5

You don’t get the highest CPM and Fill Rate

You get very limited reportsCase 1

# of impressions - How much they buy?Example 1

Example 2

1M imp. = $100

1M requests / 1M impressions = 100% FR

You get wrong (or fake) data

Ad Network doesn’t show you:

# of requests - What is FillRate (= network efficiency)?

2M impressions = $100Or

2M requests / 1M impressions = 50% FROr

Twofold data interpretationCase 1

You get wrong (or fake) data

Example 1 Example 2 Example 3

Effective requests1 000 000 requests = 500 000 effective requests

Network will only count request it likes:

1.2.3.

Fill Rate

100%

50%From shortlisted countriesFrom expansive devicesFrom users they know…

Twofold data interpretationCase 1

You get wrong (or fake) data

Example 1 Example 2 Example 3

Effective impressions

2mm impression = $1000

Or

$0,5 CPM

$1 CPM 1mm impressions = $1000

Twofold data interpretationCase 1

You get wrong (or fake) data

Example 1 Example 2 Example 3

Effective clicks

100 clicks

Or

$0.1 CPC

$1 CPM $0.2 CPC50 clicks

Your ad network doesn’t work worldwide

Your ad network doesn’t work worldwide

Your ad network doesn’t work worldwide

You don’t get highest CPM and Fill Rate  NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4

COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %

Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%

Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%

Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%

Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%

Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%

Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%

United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%

USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%

$ 10,05 $ 10,17 $ 5,70 $ 7,88

You don’t get highest CPM and Fill Rate  NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4

COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %

Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%

Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%

Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%

Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%

Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%

Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%

United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%

USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%

$ 19,30

Dependency on current advertiser budgets

Ad Network decreasing effect

Dependency on current ads conversion

CPA campaigns work out the audience

Users are getting tired of long ad campaigns

Endless SDK updates

Earn more with MoneyTapp

True data – Real metrics1

Maximum fill rate High traffic demand even in Asia and Africa

2

3

Monetization automationSelecting the best buyer in every of 192 countries

4

1 Desk to many network demand

5

Stably high income Automatic partner substitution in case of decreasing rate of return