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Kirill tiufanov final moneytapp
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Top 5 pitfalls of mobile traffic monetization
/How to earn more with MoneyTapp/
Basics
AD NETWORK
CPM
CPC
CPI$
5 pitfalls of mobile traffic monetization
You get wrong (or fake) data
1
Your ad network doesn’t work worldwide
2
3
Ad network decreasing effect
4
Endless SDK updates
5
You don’t get the highest CPM and Fill Rate
You get very limited reportsCase 1
# of impressions - How much they buy?Example 1
Example 2
1M imp. = $100
1M requests / 1M impressions = 100% FR
You get wrong (or fake) data
Ad Network doesn’t show you:
# of requests - What is FillRate (= network efficiency)?
2M impressions = $100Or
2M requests / 1M impressions = 50% FROr
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective requests1 000 000 requests = 500 000 effective requests
Network will only count request it likes:
1.2.3.
Fill Rate
100%
50%From shortlisted countriesFrom expansive devicesFrom users they know…
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective impressions
2mm impression = $1000
Or
$0,5 CPM
$1 CPM 1mm impressions = $1000
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective clicks
100 clicks
Or
$0.1 CPC
$1 CPM $0.2 CPC50 clicks
Your ad network doesn’t work worldwide
Your ad network doesn’t work worldwide
Your ad network doesn’t work worldwide
You don’t get highest CPM and Fill Rate NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4
COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %
Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%
Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%
Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%
Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%
Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%
Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%
United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%
USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%
$ 10,05 $ 10,17 $ 5,70 $ 7,88
You don’t get highest CPM and Fill Rate NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4
COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %
Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%
Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%
Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%
Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%
Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%
Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%
United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%
USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%
$ 19,30
Dependency on current advertiser budgets
Ad Network decreasing effect
Dependency on current ads conversion
CPA campaigns work out the audience
Users are getting tired of long ad campaigns
Endless SDK updates
Earn more with MoneyTapp
True data – Real metrics1
Maximum fill rate High traffic demand even in Asia and Africa
2
3
Monetization automationSelecting the best buyer in every of 192 countries
4
1 Desk to many network demand
5
Stably high income Automatic partner substitution in case of decreasing rate of return
