Clinic Patrick Petersen RDM MA MSc: Mobile Customer Experience & Mixed Reality

Mobile Customer Mobile Customer

ExperienceExperience

&& Mixed Reality Mixed Reality

Patrick Petersen - #clinic # Thesis MA MSc 1

Welkom! Ik ben Patrick Petersen @Onlinemarketeer

9.30-11.30 clinic

(@Onlinemarketeer)

Docent-spreker-columnist..

Ondernemer..

Patrick Petersen?Patrick Petersen?

Auteur..

Docent-spreker-columnist..

Patrick Petersen - #clinic @Beeckestijn – MA MSc thesis

3x Misverstanden 3x Misverstanden

Storytelling = missie!

Storytelling = missie!Probleemstelling:

“ … “

2 van 3

Storytelling = missie!Probleemstelling:

“ … “

Storytelling = missie!Content in de aware fase? VIDEO!

“ … “

https://youtu.be/Oz2_K_7lGcI?t=2m45s

Contentberg Engagementmarketing

Stop met kwantiteit…

VIDEO!

Probleemstelling:

“ … “

2017: kantelpunt VR en AR

•Persoonlijke behandeling en content

•Interactie en engagement

•Techniek > boost > customer experience

•Mixed Reality

•Educatief (artsen)

•Kostenverlagend

•Reputatie

•Events: VR productpresentatie

•VR lab

Touch = experience = mobile customer

experience

Toelichting missie.. Richting strategie en

engagement

We can discuss that for all of the innovative technologies offered organisations it

has also declined vital components of the consumer experience. Mapping the

framework and elements of Porter’s value chain activities into roles of mixed

reality technologies (Technology Development) on the business'

Primary Activities gives us:

• Possibilities to integrate mixed reality solutions in day to day Operations like

pre testing,

virtual chat rooms and messaging solutions plus product prototyping.

• Service like simulating locations to solve problems, educational purposes and

creating virtual environments with relevant digital information with options to

grab information from virtual objects around us.

• Marketing and Sales activities by means of cognitive recognition increasing

customer engagement and consumer experience. For example putting virtual

products in the "hands“ of the consumer using virtual shopping experiences. The

high end mixed reality content can also provide in making personal offers in the

Consideration g = missie!

Storytelling = missie!A 2017 study (Jeff Booth, 2017) published by Time Magazine learns us that

the mixed reality revolution has started offering big challenges to the

shopping experience. His study entitled "How Virtual Reality Will Change the

Way You Shop" explains that mixed reality innovations in VR and AR make

digital shopping more "than the real thing". Mixed reality experiments make

it really possible to virtually try out goods and services before buying and

consuming:

• Converting mobile consumer experience: mixed reality shopping experience faces the

ultimate desire to "try before we buy".

• VR and AR is not just about seeing the product but offers ways of "holding, wearing

Digital customer experience

• VR and AR is not just about seeing the product but offers ways of "holding, wearing

and trying out" changing the Discovery/Awareness and consideration phases of the

customer journey.

• The immersive interactivity will lead to outstanding immersion and "that immersion

leads to conversion".

Awesome

CEX CEX

>>MobiEXMobiEX> CJ > CJ

Hoofdonderzoek

>>MobiEXMobiEX> CJ > CJ

Digitale transformatie = technieken inzetten om

de CEX in de CJ te verbeteren

CEX The goal is:

1. Not to forget the purpose of the mixed reality solution and

characteristics.

2. Understanding the contextual dimension of digital experiences

related to mixed

reality solutions:

• What makes customers engage?

• What is the role of mixed reality experiences in today’s digital

marketing approach?

• What phase of the

Patrick@atmost.nl

www.MobileCustomerExperience.nl

@Onlinemarketeer

Clinic Patrick Petersen RDM MA MSc: Mobile Customer Experience & Mixed Reality

Presentations & Public Speaking

What is-rdm

RDM Aquaculture LLC Shrimp Division RDM Aquaculture Farm

VRE's en RDM

PLAN INTEGRAL PROYECTO DE PLAN INTEGRAL DEL SECTOR ...€¦ · ou zpe ou e cz zrp rdm rdm rdm rdm rda ou zre cv rdm cv cv rdm cv rdm rdm cv ou rdm rdm cv rdm zre cv cv rda cv rdm

CRMX NOVA FX RDM CRMX NOVA TX2 RDM CRMX NOVA RX … · CRMX Nova FX RDM (Flex reconfigurable) CRMX Nova TX2 RDM (RDM transmitter) CRMX Nova RX RDM (RDM receiver) MoonLite Model code

RDM Services Brochure

Sail Specs 2017 - Goya Windsurfing · Dacron, Vinyl, Dacron Adjustable Adjustable Adjustable Adjustable Adjustable Adjustable Adjustable RDM RDM RDM RDM RDM RDM RDM 0.8 1.5 2.0 2.5

Automatic pressure forming machines RDM 50K, RDM 54K, RDM ...illig.de/uploads/tx_illig/RDM_50K54K70K75K_5-2010_EN_web_04.pdf · automatic forming/punching machine RDM 54 K RDM-K machines

MSc Thesis - studerende.au.dk...MSc Thesis Department of Computer Science Marianne Graves Petersen mgraves@cs.au.dk September 2019 (original Anders Møller, later adopted by Gerth

UM10536 DMX512/RDM getting started guide · discovery. The total available (discovered) RDM enabled DMX devices is shown by the enumeration below the RDM device list on the “RDM”

Exercices RDM 2

RDM Overview 2014

Strand RDM - 6R - Philipsimages.philips.com/.../Global/...AA-Strand_RDM_6R.pdf · The 6 ports rack mount RDM splitter RDM-6R is designed for system distribution of DMX-512A(RDM) network

Cost-effectiveness of a Physical Activity Awareness Campaign Jennie Petersen, MSc. Student Dept. of Community Health Sciences Faculty of Medicine University

Methodologies RDM Copy

Running RDM - RDM Protocol RDM-LDI07-r2.pdf · Running RDM z ANSI E1.20-2006, Entertainment Technology - Remote Device Management over USITT DMX512, popularly known as "RDM". z Extension

DMX-Net RDM White Paper - Goddard Design Co.goddarddesign.com/pdf_doc/DMX-Net-RDM-White-Paper.pdf · DMX / RDM DMX-Net RDM White Paper ... SOLUTION:DMX-Net RDM Bring one or more native

Are Canadian Universities RDM-Ready? (—THIS … · Are Canadian Universities RDM-Ready? ... raising awareness on importance of RDM ... Retrieved from

Kristian Linnet, MD, PhD Linnet@post7.tele.dk Per Hyltoft Petersen, MSc Per.hyltoft.petersen@ouh.fyns-amt.dk Sverre Sandberg, MD, PhD Sverre.sandberg@isf.uib.no

RDM LIASA webinar