Clinic Patrick Petersen RDM MA MSc: Mobile Customer Experience & Mixed Reality

Mobile Customer Mobile Customer

ExperienceExperience

&& Mixed Reality Mixed Reality

Patrick Petersen - #clinic # Thesis MA MSc 1

Welkom! Ik ben Patrick Petersen @Onlinemarketeer

9.30-11.30 clinic

(@Onlinemarketeer)

Docent-spreker-columnist..

Ondernemer..

Patrick Petersen?Patrick Petersen?

Auteur..

Docent-spreker-columnist..

Patrick Petersen - #clinic @Beeckestijn – MA MSc thesis





3x Misverstanden 3x Misverstanden


Why?

Storytelling = missie!


Storytelling = missie!Probleemstelling:

“ … “

2 van 3


Storytelling = missie!Probleemstelling:

“ … “


Storytelling = missie!Content in de aware fase? VIDEO!

“ … “


https://youtu.be/Oz2_K_7lGcI?t=2m45s


Contentberg Engagementmarketing


Stop met kwantiteit…




VIDEO!








Dus?


….

Probleemstelling:

“ … “


Dus!




2017: kantelpunt VR en AR




•Persoonlijke behandeling en content

•Interactie en engagement

•Techniek > boost > customer experience

•Mixed Reality




•Educatief (artsen)

•Kostenverlagend

•Reputatie

•Events: VR productpresentatie

•VR lab



Touch = experience = mobile customer

experience






Toelichting missie.. Richting strategie en

engagement

We can discuss that for all of the innovative technologies offered organisations it

has also declined vital components of the consumer experience. Mapping the

framework and elements of Porter’s value chain activities into roles of mixed

reality technologies (Technology Development) on the business'

Primary Activities gives us:

• Possibilities to integrate mixed reality solutions in day to day Operations like

pre testing,

virtual chat rooms and messaging solutions plus product prototyping.

• Service like simulating locations to solve problems, educational purposes and


• Service like simulating locations to solve problems, educational purposes and

creating virtual environments with relevant digital information with options to

grab information from virtual objects around us.

• Marketing and Sales activities by means of cognitive recognition increasing

customer engagement and consumer experience. For example putting virtual

products in the "hands“ of the consumer using virtual shopping experiences. The

high end mixed reality content can also provide in making personal offers in the

Consideration g = missie!

Storytelling = missie!A 2017 study (Jeff Booth, 2017) published by Time Magazine learns us that

the mixed reality revolution has started offering big challenges to the

shopping experience. His study entitled "How Virtual Reality Will Change the

Way You Shop" explains that mixed reality innovations in VR and AR make

digital shopping more "than the real thing". Mixed reality experiments make

it really possible to virtually try out goods and services before buying and

consuming:

• Converting mobile consumer experience: mixed reality shopping experience faces the

ultimate desire to "try before we buy".

• VR and AR is not just about seeing the product but offers ways of "holding, wearing


Digital customer experience

• VR and AR is not just about seeing the product but offers ways of "holding, wearing

and trying out" changing the Discovery/Awareness and consideration phases of the

customer journey.

• The immersive interactivity will lead to outstanding immersion and "that immersion

leads to conversion".

Awesome


CEX CEX

>>MobiEXMobiEX> CJ > CJ


Hoofdonderzoek

>>MobiEXMobiEX> CJ > CJ


CEX


Digitale transformatie = technieken inzetten om

de CEX in de CJ te verbeteren


CEX The goal is:

1. Not to forget the purpose of the mixed reality solution and

characteristics.

2. Understanding the contextual dimension of digital experiences




2. Understanding the contextual dimension of digital experiences

related to mixed

reality solutions:

• What makes customers engage?

• What is the role of mixed reality experiences in today’s digital

marketing approach?

• What phase of the


CEX




[email protected]

www.MobileCustomerExperience.nl

@Onlinemarketeer

Presentations & Public Speaking

Clinic Patrick Petersen RDM MA MSc: Mobile Customer Experience & Mixed Reality